BrightSign’s HD223 media players feed content to all 60 displays in each store, including 41 43-inch screens, 15 32-inch screens and four 65-inch screens. BrightSign’s media players were used throughout the space, with design and technical consultation provided by Gorilla Production Group and Red Dot Digital Media.
El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Digital signage is featured prominently throughout the massive department store, powered by BrightSign’s 4K digital signage media players.
Digital signage has become ubiquitous; it’s the most efficient way to get a company’s message to its audience. But how does a company go about installing their own digital signage systems? They turn to professionals for help.
It is very easy to get swept away by digital signage technology and lose sight of the fact that the success of our industry rests on content. As digital signage networks scale in size however, managing content becomes a challenge.
Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?