Digital signage has become ubiquitous; it’s the most efficient way to get a company’s message to its audience. But how does a company go about installing their own digital signage systems? They turn to professionals for help.
Subway is an American fast-food franchise renowned for its submarine sandwiches and salads. Having successfully expanded from Western countries into the Asian market, Subway now boasts a market presence in at least 111 countries, making it one of the fastest growing franchises in the world.
El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Digital signage is featured prominently throughout the massive department store, powered by BrightSign’s 4K digital signage media players.
It is very easy to get swept away by digital signage technology and lose sight of the fact that the success of our industry rests on content. As digital signage networks scale in size however, managing content becomes a challenge.
Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?