Spotlight on digital signage at the 2016 Rio Olympics

Aug. 12, 2016 | by Jeff Hastings

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

In terms of scale, there's really nothing more massive than the Olympics. The sheer volume of athletes and spectators is overwhelming. To further complicate matters, from a geographic perspective, Olympic events are often separated by many miles. Of course this presents some challenges in terms of how organizers deliver content to the spectators, and digital signage paired with a reliable and effective network management solution are playing an important role in helping organizers overcome these challenges.

Beyond the Olympic venues themselves, digital signage played an integral role in how people around the world prepared for the 2016 Olympics, and how they're viewing them now that the games are underway.

Just a few weeks ago, Australian team organizers utilized digital signage to reveal which of their athletes would carry their flag in the opening ceremonies. An Australia-based outdoor advertising company facilitated the announcement, revealing that cyclist Anna Meares would have the honor of carrying her country's flag when the games opened. The company, APN Outdoor, manages a national network of outdoor signage, which provided the ideal vehicle to simultaneously honor Mears' distinction in communities throughout Australia.

There are other examples of content management system providers packaging content such that businesses across the world are able to deliver 2016 Olympics updates to their patrons. One such company, Screenfeed, is delivering 2016 Olympics medal count information, pictures from the games, as well as a dynamic social feed to track the latest breaking news from Rio in six languages. This linguistic diversity speaks to the global nature of the Olympics' audience, and the need to curate and deliver content to viewers throughout the world.

Media players are hard at work behind the scenes at the Olympics, driving content to a vast network of athlete-facing digital signage, displaying information to keep the athletes informed about when and where to be — ensuring the competition runs smoothly and that all athletes are well-informed.

These are just a few examples of how digital signage is making it easier than ever for viewers — in Brazil or around the world — to share in the excitement of this year's games. It's a proud moment when our industry can bring the world together in such a unique and festive way to enjoy one of our oldest sporting contests.

 


Topics: Advertising, Content, Content Management, Digital Billboards, Display Technology, Distributors / Resellers, DOOH Advertising, Hardware, Installation / Integration, Large-Scale Deployment, LED Signs, Media Players, Outdoor Signage, State of the Art Digital Signage



Jeff Hastings
BrightSign CEO Jeff Hastings joined BrightSign in August 2009 while it was still a division of Roku Inc. In late 2010 with digital signage activities growing so rapidly, BrightSign became a separate firm. The holder of eight U.S. patents, he also has a history of tech industry leadership, including as president of mp3 pioneer Rio. www

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