BrightSign Powers Digital Signage in Latin America’s Largest Department Store

BrightSign Powers Digital Signage in Latin America’s Largest Department Store

El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Digital signage is featured prominently throughout the massive department store, powered by BrightSign’s 4K digital signage media players.

Type: Case Study

Sponsor: BrightSign


McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities

McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities

Seeking a more effective way to connect with this captive audience for the 10-12 minutes it takes to shuttle between the airport and Rent-A-Car Center, McCarran officials turned to its media partner and agency of record, Lamar Airport Advertising.

Type: Case Study

Sponsor: BrightSign


Case Study: Daytona International Speedway

Case Study: Daytona International Speedway

DAYTONA Rising was a $400 million reimagining of an American icon, a revamp, redesign and re-creation of one of the world’s leading sports arenas. Constructed in 1959. This project would see it become a modern, experiential, technology driven stadium on the same site.

Type: Case Study

Sponsor: Tripleplay Services Ltd.


See More »

FEATURES


Creating demand: 4 key elements of digital signage content strategy

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Leveraging a 'Pokémon Go' strategy for digital signage sales

Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

Spotlight on digital signage at the 2016 Rio Olympics

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

The future of DOOH is now: Pairing biometrics with digital signage

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

July's Top 5 digital signage headlines

July's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the attention and imagination of millions of people around the globe.

Display technologies poised to create new experiences, drive new markets

Display technologies poised to create new experiences, drive new markets

Much as Amazon's services have raised customers' expectations, the display industry also is at the precipice of change, as advances enable organizations to think more creatively about how to apply digital signage tools to meet business objectives, the CEO of NEC Display says in this commentary piece.

Digital signage screens deliver touch feedback, without the touch

Digital signage screens deliver touch feedback, without the touch

Gesture interaction with digital signage may be set to take another leap forward.

Trigger an emotional response with digital signage design

Trigger an emotional response with digital signage design

A content design expert looks at the science of triggering the right responses with digital signage.

5 for 5: Key takeaways from September's top 5 stories

5 for 5: Key takeaways from September's top 5 stories

Here are five key lessons gleaned from the five digital signage stories readers found most interesting in September.

DSE 2012: Apex & Content Award winners announced (Video)

DSE 2012: Apex & Content Award winners announced (Video)

The DSE awards cut a wide swath accross the spectrum of digital signage deployments.

The digital signage 'ecosystem'

The digital signage 'ecosystem'

I love buzz words. Every industry has them.

2011's first half: The winds of change ... for the better

2011's first half: The winds of change ... for the better

The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and enhance/enrich the technologies in new and unique ways. In traveling around the country and globe...

The digital signage year that was (so far): The top stories of 2011-and-a-half

The digital signage year that was (so far): The top stories of 2011-and-a-half

More than a dozen digital signage industry figures comment on the top stories of the first half of 2011.

DSA Excellence Awards honor best in digital signage, kiosks & mobile

DSA Excellence Awards honor best in digital signage, kiosks & mobile

The Digital Screenmedia Association has announced the winners of the inaugural DSA Industry Excellence Awards.

See More »

Up to date, state of the art sigital signage on Digital Signage Today.

NEWS