El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Digital signage is featured prominently throughout the massive department store, powered by BrightSign’s 4K digital signage media players.
Seeking a more effective way to connect with this captive audience for the 10-12 minutes it takes to shuttle between the airport and Rent-A-Car Center, McCarran officials turned to its media partner and agency of record, Lamar Airport Advertising.
DAYTONA Rising was a $400 million reimagining of an American icon, a revamp, redesign and re-creation of one of the world’s leading sports arenas. Constructed in 1959. This project would see it become a modern, experiential, technology driven stadium on the same site.
Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.
Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the attention and imagination of millions of people around the globe.
Much as Amazon's services have raised customers' expectations, the display industry also is at the precipice of change, as advances enable organizations to think more creatively about how to apply digital signage tools to meet business objectives, the CEO of NEC Display says in this commentary piece.
The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and enhance/enrich the technologies in new and unique ways. In traveling around the country and globe...