Business intelligence gives retailers a better understanding of customers' behaviors to help adjust and optimize selling strategies. With advanced Quividi audience analytics, retailers can securely and accurately measure audience dwell and attention times, and estimate their gender and age ranges, turning raw data into action
Business intelligence (BI) is increasingly adopted by more savvy retailers in the highlycompetitive environment. With the advance of hardware devices and analytic software, retail analytics help retailers comprehensively collect and accurately analyze buying patterns and store operation data, turning raw data into actionable business insights.
In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.
Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.
Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.
Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.
Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the attention and imagination of millions of people around the globe.
In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.