Audience Engagement in Digital Media

Enhancing audience engagement nowadays is critical, because engaged users are more likely to trust a specific brand. They often pass through the same route or location on their way to work in the morning, back home in the evening or throughout the weekend.

Type: White Paper

Sponsor: media mea LLC




Like, Friend, Retweet: Top Retailers Digitally Connect with Millennials

Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment. Social media is less about keeping in touch with friends and more about documenting noteworthy experiences through text and pictures.

Type: White Paper






How to Market your Medical Practice

Learn how User-Generated Content (UGC) is becoming a valuable marketing tool across all industries. Dubbed “social marketing”, this strategy allows doctor offices to source relevant content straight from the mouths of their patients and increase the value of their marketing all in one move.

Type: White Paper

Sponsor: Mvix


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FEATURES


The Next Generation of Emergency Notifications Has Arrived

Why do we continue to rely on the old siren-based system of sending emergency notifications? Advances in technology and the Internet of Things (IoT) provide numerous ways to enhance the traditional siren.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

July's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.

Digital signage comes alive with social media content

Appealing to our emotions, compelling consumer behavior and encouraging advocacy is at the heart of digital signage. While conventional content achieves this to an extent, there is one medium that makes use of consumer behavior and emotion more than any other: Social media.

The new era of communication

With a common mission to empower people and organizations, Microsoft and LinkedIn intend to break down the silos of information that currently exist for professionals and "create more connected, intelligent and productive experiences."

How digital can shine a light on independent retailers

In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.

Digital signage and social media: The best of both worlds

Have you ever wondered about combining the best of digital signage with the best of social media? It's an idea that many businesses are considering, because it offers customer engagement, dynamic content and a new communication channel unlike any other.

'The truth is out there': The X-Files comes to digital signage

The X-Files recently returned to television sets around the world after almost 15 years — and digital signage helped build the anticipation and suspense for the show's return.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.




Digital signage connects cross-continental hackathon

At this year's international Amdocs OSS Hackathon 2015, digital signage played a key role in unifying a single competition across three continents, keeping competitors from each hackathon site abreast of the competition and allowing them to vote on each other's work.

Digital signage brings real-time opinion polling to UK election

Sky News brought real-time (and surprisingly accurate) opinion polling to the people in last week's U.K. elections — with an assist from social media and digital signage technology.

Madame Tussauds Hollywood casts digital signage in leading role

Combining high-tech digital signage and social media apps with the all-too-human desire to snap a selfie with a celebrity (even a fake one), Madame Tussauds in Hollywood has deployed a digital signage display from Enplug to increase engagement with visitors.

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Social Media-related signage, applications, and technology trends on Digital Signage Today.

NEWS