Enhancing audience engagement nowadays is critical, because engaged users are more likely to trust a specific brand. They often pass through the same route or location on their way to work in the morning, back home in the evening or throughout the weekend.
Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment. Social media is less about keeping in touch with friends and more about documenting noteworthy experiences through text and pictures.
Learn how User-Generated Content (UGC) is becoming a valuable marketing tool across all industries. Dubbed “social marketing”, this strategy allows doctor offices to source relevant content straight from the mouths of their patients and increase the value of their marketing all in one move.
Why do we continue to rely on the old siren-based system of sending emergency notifications? Advances in technology and the Internet of Things (IoT) provide numerous ways to enhance the traditional siren.
Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?
Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.
Appealing to our emotions, compelling consumer behavior and encouraging advocacy is at the heart of digital signage. While conventional content achieves this to an extent, there is one medium that makes use of consumer behavior and emotion more than any other: Social media.
With a common mission to empower people and organizations, Microsoft and LinkedIn intend to break down the silos of information that currently exist for professionals and "create more connected, intelligent and productive experiences."
In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.
Have you ever wondered about combining the best of digital signage with the best of social media? It's an idea that many businesses are considering, because it offers customer engagement, dynamic content and a new communication channel unlike any other.
At this year's international Amdocs OSS Hackathon 2015, digital signage played a key role in unifying a single competition across three continents, keeping competitors from each hackathon site abreast of the competition and allowing them to vote on each other's work.
Combining high-tech digital signage and social media apps with the all-too-human desire to snap a selfie with a celebrity (even a fake one), Madame Tussauds in Hollywood has deployed a digital signage display from Enplug to increase engagement with visitors.