Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square
Coca-Cola collaborated with out-of-home communications agency Posterscope USA, out-of-home media advertising company Clear Channel Outdoor, social media management agency ICUC and search engine giant Google on the "What's in a Name: Times Square" campaign that went live earlier this year in the heart of New York City. The campaign allowed people to tweet their first name to a dedicated campaign hashtag — #CokeMyName — which generated a "personalized story" about the name that would appear on a digital signage screen above Times Square. A camera then snapped an image of that story and tweeted it back to the user.
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Which Wich Founder Jeff Sinelli is cautious when it comes to rolling out technology, only deploying it when he has first taken care of the human element of the business.
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The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.
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Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.
Digital Signage Content
Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.
Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Execs from Peerless and Nextep discuss how operators can benefit from using DMBs.
A digital signage experience firm recently released this video of an interactive map it has developed for the Ohio-based amusement park King's Island.