Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square
Coca-Cola collaborated with out-of-home communications agency Posterscope USA, out-of-home media advertising company Clear Channel Outdoor, social media management agency ICUC and search engine giant Google on the "What's in a Name: Times Square" campaign that went live earlier this year in the heart of New York City. The campaign allowed people to tweet their first name to a dedicated campaign hashtag — #CokeMyName — which generated a "personalized story" about the name that would appear on a digital signage screen above Times Square. A camera then snapped an image of that story and tweeted it back to the user.
Cineplex Digital Media created an experiential digital marketing campaign for the launch of Disney's Cars 3.
Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Sponsored by: Interactive Customer Experience Summit (ICX Summit), Omnivex
Cineplex Digital Media is creating a world where screens are universally viewed as the most impactful tool for transforming business-to-customer relationships.
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Mary Barker, VP of human resources at Rave Restaurant Group, talks about how the brand handles training.
Sponsored by: Hughes
Nixplay Signage is a complete out-of-the-box digital signage solution with integrated hardware and software.
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The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.
Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.
Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.
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Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.