Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square
Coca-Cola collaborated with out-of-home communications agency Posterscope USA, out-of-home media advertising company Clear Channel Outdoor, social media management agency ICUC and search engine giant Google on the "What's in a Name: Times Square" campaign that went live earlier this year in the heart of New York City. The campaign allowed people to tweet their first name to a dedicated campaign hashtag — #CokeMyName — which generated a "personalized story" about the name that would appear on a digital signage screen above Times Square. A camera then snapped an image of that story and tweeted it back to the user.
The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.
Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Sponsored by: Interactive Customer Experience Summit (ICX Summit), Omnivex
Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.
Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.
Digital Signage Content
The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Sponsored by: Mood Media
Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.
Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Execs from Peerless and Nextep discuss how operators can benefit from using DMBs.
A digital signage experience firm recently released this video of an interactive map it has developed for the Ohio-based amusement park King's Island.
Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.
The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.