viewneo Active App Brings Exhibition Visitors in Motion at the DSE in Las Vegas

Gamification gains more and more importance when it comes to employee motivation. The new viewneo Active app meets this development and brings Fitbit Challenges from the app to the big screens for the first time

Type: Case Study

Sponsor: Viewneo




Connecting the Retail Theater

Far from becoming irrelevant, the brick-and-mortar store is increasingly serving as the stage on which a brand displays its identity. Key to putting on that display is a reliable connectivity solution.

Type: White Paper

Sponsor: Cradlepoint




IoT & Digital Signage: The invisible Elephant in the room

The internet is setting new standards. When viewed from this perspective, it is clear that it is achieving something that retailers have been attempting to create for years: ultra-personal, data-driven, targeted communications.

Type: White Paper

Sponsor: Viewneo


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FEATURES


5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Power up your workplace with gamification and digital signage

The concept involves applying game-like elements to a business process or strategy, with the goal of increased engagement from those who use it. It sounds out-of-the-box at first, but the results are unquestionable.

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.

How successful businesses put retail kiosks to work

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to becoming students of human behavior.

Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

From kindergarten to college, digital signage is transforming education

There's an old saying that students get what they take from their education. While that is partially true, both K-12 schools and colleges can take many steps to ensure more students are engaged with the curriculum and arm themselves for success in the workforce.

What's new in digital signage and how has social media made an impact?

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.

Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

July's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.

Sold! Digital signage for real estate agents is the future of the industry

In recent years, the real estate agent has been challenged by the online agency. To compete in today's market, traditional agencies need to adapt. Digital signage could be their secret weapon.

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The mobile phone is emerging as a critical “screen” for communications. Knowing this, digital signage providers are developing new ways of converging the two technologies in ways that benefit both.

NEWS