Audience Engagement in Digital Media

Enhancing audience engagement nowadays is critical, because engaged users are more likely to trust a specific brand. They often pass through the same route or location on their way to work in the morning, back home in the evening or throughout the weekend.

Type: White Paper

Sponsor: media mea LLC




How to Choose the Best Wayfinding Option

When evaluating digital wayfinding methods, you should always focus on the visitor experience. Our white paper walks you through the detailed pros and cons of four digital wayfinding options.

Type: White Paper

Sponsor: Visix Inc.




[WEBINAR] The Communications Experience: How it's Changed and Where it’s Headed

The communications experience has changed for both individuals and organizations. In this webinar, we discuss how you can build a digital communications infrastructure to support your organization now and in the future. Download now!

Type: Webinar

Sponsor: Omnivex


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FEATURES


Digital signage 5 for 5: September 2017

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.

Digital Transformation of Business and Communications, Part 3

In part three of this multi-part executive Q&A series, Doug Bannister, Omnivex, chats with Jean-Pierre, president of Shikatani Lacroix, about what industries are at the forefront of digital transformation.

A Day in the Digital Life

With the new digital age comes unprecedented access to information. Let’s take a peek at an average day in the life of a working professional and examine how digital information impacts just about every decision we make.

A Prescription for Digital Communications in Healthcare

With the abundance of information that can be made accessible in real-time, it is no surprise that patients are becoming increasingly frustrated with the lack of digital communications in healthcare. If there was an industry where information is vital, it’s healthcare.

Mobile integration boosts digital signage

Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the cell phone. One way integrators are addressing this issue is by adding mobile elements into digital signage.

Digital signage at the pump: a consumer's perspective

Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.

IoT proving valuable in driving customer experience and operational efficiency

Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to boost operational efficiencies, compliance and marketing promotion.

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Power up your workplace with gamification and digital signage

The concept involves applying game-like elements to a business process or strategy, with the goal of increased engagement from those who use it. It sounds out-of-the-box at first, but the results are unquestionable.

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.

How successful businesses put retail kiosks to work

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to becoming students of human behavior.

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The mobile phone is emerging as a critical “screen” for communications. Knowing this, digital signage providers are developing new ways of converging the two technologies in ways that benefit both.

NEWS