The Business Case for Digital Signage

If you want to communicate with people, they have to pay attention to you. Digital signage provides bottom-line ROI through employee engagement, cost savings and an improved visitor experience.

Type: White Paper

Sponsor: Visix Inc.




A History of Digital Signage

Before you can create an innovative and engaging digital signage campaign, it’s best to understand where signage has come from when it started in the 90’s. We’ll cover the evolution of the technology and how market adoption has influenced its path over the years. Chapter one of the digital signage guide by Skykit.

Type: White Paper

Sponsor: Skykit




The 10 Biggest Digital Signage Challenges Facing Your Business

There are common challenges that go beyond industries and vertical markets. Make sure you know what these challenges are and prepare for them. Some of these revolve around lack of planning, execution, vision, or responding to your customers. Download chapter three of the digital signage guide from Skykit now.

Type: White Paper

Sponsor: Skykit


See More »

FEATURES


Improvements in outdoor digital signage, menu boards

There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.

Is outdoor digital signage eco-friendly?

Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

What's new in digital signage and how has social media made an impact?

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.

Store display 101: Tips, best practices, do’s and don’ts

The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.

Big Data and digital signage driving the parking industry

Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

Tips for selecting digital signage displays

The flat-panel display is a highly visible element of digital signage application. During the specification and selection process, it becomes clear that many options exist.

Projectors bring Japanese artist's vision to life

When a Silicon Valley art museum was chosen for internationally acclaimed Japanese artist Tabaimo's first solo exhibit in the U.S., which included video animations, its staff needed a way to present the exhibit that would stay true to the artist's vision. It also had to be easy to operate and maintain during the six-month show.

When do you need a video wall controller?

There are many approaches to drive video walls. Each has advantages and disadvantages.

Digital signage comes alive with social media content

Appealing to our emotions, compelling consumer behavior and encouraging advocacy is at the heart of digital signage. While conventional content achieves this to an extent, there is one medium that makes use of consumer behavior and emotion more than any other: Social media.

See More »

NEWS