Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.
NewsLink wanted to showcase promotional materials; improve the effectiveness of branded content; enhance the in-store experience for guests; provide a user-friendly interface for content creation; and make updating content more efficient.
Historically, Carhartt has relied on print signage and catalogues to communicate detailed information about the products carried in the stores. They were looking for a more dynamic way to replace traditional print signage, and showcase the features and details about merchandise available in the stores.
With the advent of technological advance in the world of marketing and business, it comes as no surprise that digital signage is the modern go-to for boosting sales, creating a seamless customer service experience, directing traffic, and converting useful data into advertisements that reach the consumer.
Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.
Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?
In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.
Defining Internet of Things as intelligent interaction between humans and things to exchange information is easy enough, but assessing how and where IoT is playing, or should play, within the retail customer experience is a bit more difficult.
Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.
Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.