Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?
Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.
Various magazines still dot the tables and reading racks of physicians' offices, but digital signage is quickly grabbing more interest than that three-year-old copy of "People." Digital signage is being used to entertain and inform patients as they wait their turn to see their doctor.
Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the attention of viewers and engaging them with a message.
Digital signage has the potential to produce some undeniably cool retail experiences. Using digital signage in retail isn't something you should rush into, especially if your budget isn't limitless. Mistakes make for higher costs and poor results.
With recent FDA changes, food service organizations must be concerned about government compliance. With the use of digital menu boards comes the ability to segment on-screen content to allow for space to list menu items and pricing, as well as in-house promotions and external advertising, and nutritional information.