Measuring Digital Signage ROI in the Hospitality Industry

Measuring Digital Signage ROI in the Hospitality Industry

How to turn a tricky process into precise measurement of ROI.

Type: White Paper

Sponsor: NEC Display Solutions


Generating Revenue from Digital Signage in Sports Stadia and Arena

Generating Revenue from Digital Signage in Sports Stadia and Arena

Technology is a huge part of sport, whether that is for performance, for analysis, fan engagement, experience or for advertising. However, an overriding factor in sport is that the most important area of operation is performance, the team comes first.

Type: White Paper

Sponsor: Tripleplay Services Ltd.


How Measuring ROI for Digital Signage Accurately is Critical

How Measuring ROI for Digital Signage Accurately is Critical

Accurately measuring ROI for digital signage is critical both to justify the investment your business is making with a digital signage network and to make any adjustments to the deployment, content or other variables to maximize your network's impact once it's operational. Measuring ROI can also be complex.

Type: White Paper

Sponsor: NEC Display Solutions


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FEATURES


How To Measure The Impact Of Digital Signage

No matter how big or small of an investment you make, you want to have a way to measure your success to determine if it was money well spent. When it comes to measuring digital signage ROI, there are several...


Video walls in hospitality: A gateway to the future

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

Self-order kiosks gain fans among restaurants, consumers

Self-order kiosks gain fans among restaurants, consumers

The quick service and fast casual restaurant formats may offer their customers different experiences, but both are starting to leverage self-order kiosks to improve customer experience.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Promotion and performance: Stories from the digital billboard revolution

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

5 ways the travel and tourism industry should be using digital signage

5 ways the travel and tourism industry should be using digital signage

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.

Mobile devices, digital signage working together

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

How successful businesses put retail kiosks to work

How successful businesses put retail kiosks to work

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.

Leveraging a 'Pokémon Go' strategy for digital signage sales

Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

Digital signage selling carpet

Digital signage selling carpet

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED sign.

Finding the right digital signage software

Finding the right digital signage software

As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data now available to advertisers to shape and direct their messages, providing an unprecedented level of visibility into return on their media dollars.

5 ways to maximize retail analytics in brick-and-mortar retail environments

5 ways to maximize retail analytics in brick-and-mortar retail environments

The use of retail analytics in the world of brick-and-mortar retail is intensifying and constantly innovating as retailers use big data and qualitative data to maximize their engagement with customers, learn more about consumer behavior and increase transactional value.

June's Top 5 digital signage headlines

June's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in June.

4 challenges for retail digital signage

4 challenges for retail digital signage

Digital signage has the potential to produce some undeniably cool retail experiences. Using digital signage in retail isn't something you should rush into, especially if your budget isn't limitless. Mistakes make for higher costs and poor results.

Doing dynamic digital signage right the first time

Doing dynamic digital signage right the first time

It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having the capacity to handle the technology.

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