When you enter the Flåm rail station, you are presented with interactive wayfinding displays to help you navigate the area or learn about available services. In the retail shops are large displays promoting new or featured products.
Seeking a more effective way to connect with this captive audience for the 10-12 minutes it takes to shuttle between the airport and Rent-A-Car Center, McCarran officials turned to its media partner and agency of record, Lamar Airport Advertising.
With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.
As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.
Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.
Customer experience, or CX, is a catch-all phrase rooted in the business goals of revenue generation. Its intention is to optimize customer acquisition and revenue per customer, while minimizing losses.
Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs will be busier than usual. Fortunately, travel hubs across the country and around the world are upping their game with digital signage to help ease the pain.
Digital signage has become as much a part of the travel experience as the check-in kiosk; it informs travelers of arrival and departure times, warns of safety issues and provides news and weather information about the local area.