Models Own Engage Customers and Enhance its Retail Presence by Using Signagelive Digital Signage Screens

Models Own Engage Customers and Enhance its Retail Presence by Using Signagelive Digital Signage Screens

Cosmetics brand, Models Own, wanted to utilize the benefits of digital signage, such as great visual impact and the ability to increase footfall in the store, to engage their teenage market customers even further.

Type: Case Study

Sponsor: IAdea


Breathe New Life Into Your Digital Signage Content

Breathe New Life Into Your Digital Signage Content

Re-purposing your content and marketing assets may not feel completely natural, but there are several reasons why using existing material will help your marketing staff and your company image.

Type: White Paper

Sponsor: Render Impact


McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities

McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities

Seeking a more effective way to connect with this captive audience for the 10-12 minutes it takes to shuttle between the airport and Rent-A-Car Center, McCarran officials turned to its media partner and agency of record, Lamar Airport Advertising.

Type: Case Study

Sponsor: BrightSign


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Using Interactive Digital Signage to Increase Customer Engagement

Using Interactive Digital Signage to Increase Customer Engagement

As individuals continue to utilize mobile devices as their primary source of information, they increasingly expect instant access to information at the sight (or touch) of a screen. As a result, consumers are much more responsive to information displayed digitally.

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.

Leveraging a 'Pokémon Go' strategy for digital signage sales

Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

What's new in digital signage and how has social media made an impact?

What's new in digital signage and how has social media made an impact?

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.

The future of DOOH is now: Pairing biometrics with digital signage

The future of DOOH is now: Pairing biometrics with digital signage

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

How to create a successful customer experience using digital signage

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

Digital signage comes alive with social media content

Digital signage comes alive with social media content

Appealing to our emotions, compelling consumer behavior and encouraging advocacy is at the heart of digital signage. While conventional content achieves this to an extent, there is one medium that makes use of consumer behavior and emotion more than any other: Social media.

Choosing the right technology to fit your outdoor digital signage needs

Choosing the right technology to fit your outdoor digital signage needs

In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.

The intersection of CX and digital signage

The intersection of CX and digital signage

Customer experience, or CX, is a catch-all phrase rooted in the business goals of revenue generation. Its intention is to optimize customer acquisition and revenue per customer, while minimizing losses.

How digital signage breaks through the retail kaleidoscope

How digital signage breaks through the retail kaleidoscope

How consumer brands are using digital signage to break through the visual clutter in retail and catch shoppers' attention at the store shelf and counter.

5 reasons making dPOP the new path to purchase

5 reasons making dPOP the new path to purchase

We're all aware of the digital revolution — most of us are a part of it. We also all know that the Internet has changed the path to purchase.

Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

Digital Signage: It’s all around us [Infographic]

Digital Signage: It’s all around us [Infographic]

Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every week.

Educating The Mobile Industry - Part 2

Educating The Mobile Industry - Part 2

Digital signage can play a leading role in helping mobile solution providers put "context" into their offerings.  This is the second of three articles to appear Mobile Commerce Daily that explains how.

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Marketing strategies and applications on Digital Signage Today.

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