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Podcast episode 5: How can digital signage appeal to Gen Z?

As Gen Z gains more power over every market, digital signage end users need to find a way to appeal to them. Bradley Cooper, editor, of Digital Signage Today spoke with Art Marshall, senior product manager of solutions at NEC Display Solutions to get his perspective.


| by Bradley Cooper — Editor, ATM Marketplace

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Podcast Summary

As Gen Z gains more power over every market, digital signage end users need to find a way to appeal to them. Bradley Cooper, editor, of Digital Signage Today spoke with Art Marshall, senior product manager of solutions at NEC Display Solutions to get his perspective.

Marshall discussed how digital signage end users are increasingly adopting more dynamic content strategies to appeal to more specific audiences, such as Gen Z, while also navigating the complex privacy landscape of utilizing customer data.

During the interview, Marshall addressed topics such as:

  • What are some ways digital signage can reach Gen Z?
  • What are some of the challenges of reaching Gen Z audiences?
  • How is digital signage keeping up with the demand for more dynamic content?
  • What tactics can digital signage end users use to improve the customer experience?
  • How do you go about measuring ROI or ROO for digital signage with a particular audience like Gen Z?

You can listen to the full interview above. Also, click here for last month's podcast, which looked at how retailers can improve interactive digital signage.



Bradley Cooper

Bradley Cooper is the editor of ATM Marketplace and was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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