Why it's wise for Amazon to jump into DOOH

by Kevin Damask — Editor, Digital Signage Today

Retail giant Amazon plans to jump into the digital-out-of-home marketplace. Peter Bordes, from AI platform company Alfi, talks about how Amazon and other…

7 Key Components of a Successful Digital Signage Program

A quick reference guide to create and maintain a successful digital signage program.

Streamline Communication and Safety Where it Matters Most

When it comes to our educational institutions (or any place with visitor traffic for that matter), the safety of our students and loved ones is always a top…

What retailers need to know about digital signage with face detection

by Jian Hui Hoh

The retail industry is extremely challenging due to fast-changing consumer behavior. Traditional business models are no longer able to fulfill customer…

Out-of-Home ad revenue up 38% in Q3

December 9, 2021

Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…

DOOH brings holiday 'experiences' as retailers look to rebound

by Kevin Damask — Editor, Digital Signage Today

After a difficult 2020 holiday season, the retail industry is expected to rebound this year. To entice shoppers back to stores, retailers are transforming…

Harris, OAAA poll: Younger audiences embrace OOH ads

November 22, 2021

Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…

AdQuick.com introduces OOH media planning toolkit

November 18, 2021

AdQuick.com, an OOH advertising marketplace, has released an OOH media planning tool to help marketers execute their promotional campaigns, according to a…

Startup raises $4.5M for OOH platform

November 15, 2021

OneScreen.ai, a SaaS-enabled B2B marketplace provider for OOH advertising, has raised an additional $3 million in seed funding to create a media platform that…

OOH ads will fuel 'revenge shopping' this holiday season

by Kevin Damask — Editor, Digital Signage Today

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus…

Media companies band together to provide targeted DOOH

November 2, 2021

Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for…

Partnership to help retailers measure customer experience

October 18, 2021

Raydiant, a digital signage and experience platform provider, has joined forces with WiFi-powered marketing platform Adentro to bring customer insights to…

Accretive Media releases OOH measurement tool

October 7, 2021

Accretive Media, an OOH data and technology company, has launched Accretive Outcomes, a solution that delivers measurement and attribution for OOH advertising…

Jolt taps Seedooh to measure OOH effectiveness

September 23, 2021

Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across…

Comscore hires Captive to measure DOOH engagement

August 6, 2021

Comscore, a company specializing in planning, transacting and evaluating media, has signed an agreement with Captivate, a location-based digital video network…

Vistar Media expands inventory measurement capability

June 15, 2021

Vistar Media, an end-to-end DOOH programmatic platform, can now measure moving inventory, including taxi and rideshare tops as well as non-moving OOH media…

Digital signage powers up transportation

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The transportation industry took a big hit during COVID-19, as customers hunkered down during stay-at-home orders. However, now with the world starting to…

Presented by Omnivex

Digital Signage with Intelligence

IoT devices and edge computing are changing the customer/visitor experience. Facilities that aren’t taking advantage of the latest technologies run the risk…

Presented by Omnivex

Uber, Lyft turn to digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In recent years, multiple companies have begun to invest in vehicle digital signage, and one company in particular is delivering digital signage directly to…

Reimagining digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A live webinar entitled "Digital Signage Reimagined," hosted by Digital Signage Today and sponsored by Intel addressed how digital signage has evolved and how…