Marrying data with creativity: unlocking the power of programmatic DOOH

For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative…

Broadsign makes next-gen ad server generally available

May 16, 2023

Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad…

How AREA15 leverages data to lift the customer experience

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Mark Stutzman, chief technology officer of AREA15 in Las Vegas, will speak on 'Leveraging Data to Improve the Customer Experience and Journey' at the…

With return to in-person: Digital signage follows

With widespread return to in-person activities, digital signage will follow along, delivering innovative solutions in many spaces.

NRS announces adoption of Place Exchange PerView for OOH analytics

March 15, 2023

National Retail Solutions, which operates a nationwide POS network for American retailers, has announced it is leveraging the PerView solution from Place…

Signage network makes DOOH 24% more memorable in neuroscience study

March 6, 2023

QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…

Veridooh partners with JCDecaux, Vast Billboards, Mediaworks for DOOH verification

February 23, 2023

Veridooh, an Australian tech firm specializing in independent ad verification technology, has announced its expansion in New Zealand via partnerships with…

How to transform your content delivery in 2023 (it's easier than you think!)

by Jason Shelton — Senior Solutions Development Manager, Panasonic Connect

Between now and 2031, the market for digital signage is expected to nearly double in size. Digital transformation boosts engagement in any industry — from…

How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Blue Billboard Maximises DOOH Advertising Potential with Xibo

“Xibo has helped us achieve our network growth targets and drive more revenue through programmatic integrations.” Blue Billboard

Presented by Xibo Signage

Top 3 ways computer vision can transform retail operations

Kelly Harlin explains three ways retail operations can be transformed by computer vision technology, a field of artificial intelligence (AI) that facilitates…

Navori unveils suite of programmatic tools

January 11, 2023

Navori Labs, a digital signage and marketing firm, unveiled a suite of tools geared towards programmatic DOOH, including integration with the Hivestack DOOH…

25 million stream FIFA in Bangladesh on Toffee

December 8, 2022

Bangalink has reported that 25 million users in Bangladesh have streamed FIFA this year using its Toffee platform, according to a press release.

Seedooh debuts cinema-based ad verification tech in ANZ

November 23, 2022

Seedooh has launched what it describes as the world's first cinema-based ad verification technology in the Australia/New Zealand market, according to a press…

Displayforce enters Sweden, Finland via Bluebell partnership

October 25, 2022

Displayforce, a Cyprus-based AI-powered DOOH performance marketing automation solution firm, has partnered with Bluebell Digital, a DOOH provider, to enter the…

US shoppers lead in-store shopping, global habits evolve

October 18, 2022

Along with expectations around self-service, digital payment and interactive experiences, research shows that U.S. shoppers lead the world in returning to…

Skykit Joins the Datadog Marketplace

Skykit, a leader in digital signage and workplace experience solutions, announced today a new integration with Datadog, Inc. (NASDAQ: DDOG), the monitoring and…

Displayforce AI-powered DOOH tool receives Netherlands funding

September 29, 2022

Hong Kong-based Displayforce has received funding in the amount of 500,000 euros from Netherlands based NL Platform B.V., according to a press release.

OOH advertisers must shed myths and embrace fundamentals, says CEO

by Daniel Brown — Editor, Networld Media Group

Matthew O'Connor, CEO of AdQuick, shares details on report that debunks common OOH myths and helps advertisers leverage new opportunities.

Digital signage market predicted to grow to $28B by 2026

September 1, 2022

The digital signage market is predicted to grow sharply, according to a new report by the Business Research Company, an analytics firm based in the United…