DOOH Advertising News
Navori Labs to unveil digital signage engine
March 22, 2017
Navori Labs plans to unveil its QL 2.0 digital signage engine at the Digital Signage Expo in Las Vegas from Mar. 28-31. The engine is designed to support OOH…
read nowSurvey finds DOOH/DPB on the rise with media planners
March 6, 2017
The Digital Place Based Advertising Association found in a survey that 61 percent of media planners are including DOOH and digital placed based advertising. 9…
read nowJCDecaux installs 500th digital screen in London bus shelter
February 27, 2017
JCDecaux recently celebrated the installation of the 500th digital screen on the Transport for London bus shelter network. The company plans to transform…
read nowClear Channel campaign calls attention to missing children
February 22, 2017
Clear Channel Outdoor Americas recently teamed up with the The National Center for Missing & Exploited Children to run a DOOH campaign in Albuquerque, New…
read nowPixelflex's LED display designed to withstand harsh weather
February 20, 2017
Pixelflex has launched an LED display called Flexstorm, which is designed to handle harsh outdoor conditions. The display is designed with a light sensor to…
read nowDOOH campaign encourages travel to Scotland
February 14, 2017
Posterscope USA has teamed up with VisitScotland to attract travelers at Pennsylvania Station in New York City to Scotland. The company is using Link NYC…
read nowForrest Media deploys LED displays in Scotland
February 7, 2017
Forrest Media plans to deploy Daktronics digital LED displays in Scotland for DOOH campaigns. The company will deploy one in Edinburgh and two in Glasgow…
read nowBroadSign to power DOOH displays in UAE elevators
February 3, 2017
Elevision Media Llc. has selected BroadSign International Llc. to power its DOOH network of displays in elevators in the United Arab Emirates. Elevision holds…
read nowVirgin Trains draws in passengers with DOOH campaign
January 31, 2017
Virgin Trains, a UK-based train company, has teamed up with Grand Visual to launch a DOOH advertising campaign. The campaign is designed to inform drivers of…
read nowBig Outdoor appoints chief revenue officer
January 27, 2017
Big Outdoor, an OOH marketing and advertising sales company, has selected Bob Johns as its chief revenue officer. Johns will help utilize Big Outdoor's…
read nowPiccadilly Lights turned off for innovations for first time in 20 years
January 26, 2017
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time…
read nowBroadSign brings DOOH software to Russia with love
January 23, 2017
Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…
read nowBBB awards Clear Channel Outdoors America with Torch Award
January 23, 2017
The Chicago division of the Better Business Bureau has awarded Clear Channel Outdoor Americas with the Torch Award for Marketplace Ethics. The award is…
read nowOOH media sales up 6.2 percent, report says
January 13, 2017
Global OOH advertising revenue grew 6.2 percent in 2016 to $49.23 billion with DOOH claiming the lion's share of the growth, according to research from PQ…
read nowCompany turns license plates into IoT digital signage
January 12, 2017
Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the…
read nowDOOH software sees 15 percent sales increase in French retailers
January 10, 2017
Mediaperformances SA, an in-store advertiser in France, has selected BroadSign International's DOOH software to power its ShopperCast retail network. The…
read nowPop Tracker launches OOH proof of performance platform
December 28, 2016
Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press…
read nowOutfront Media brings digital signage to Boston transit
December 28, 2016
Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the…
read nowClear Channel releases DOOH purchasing solution
December 27, 2016
Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…
read nowOcean Outdoor to upgrade Coca Cola London ad center with 4K LED
December 13, 2016
Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.
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