DOOH market set to hit $26 billion by 2023
The DOOH market is expected to grow by a compound annual growth rate of 10.7 percent from 2017 to 2023. It will also reach $26.21 billion by 2023, according to a report by ReportsnReports.
This growth is being driven by increased demand for programmatic advertisements, as well as technological and infrastructure advancements. Other factors include:
- Boost in VR and AR experiences
- Growing demand for IoT
- Increasing availability of cloud-based platforms
- Increasing usage of LED displays
North America held the largest market share in 2016, but the Asia-Pacific region is expected to see the highest growth rate from 2017 to 2023, according to the report.