Display Technology

Museum of AI Arts taps Epson projectors for immersive storytelling

Photo: Epson/DATALAND

October 5, 2026

Summarize with

DATALAND, which is the Museum of AI Arts based in Los Angeles, has deployed Epson projectors to transform its data pavilion into a multi-sensory environment.

The museum, founded by artist Refik Anadol and Efsun Erkılıç, of Refik Anadol Studio, opened this June and features 84 Epson 4K large-venue projectors, according to a press release.

DATALAND spans 25,000 square feet of exhibition space across five galleries. The largest, Gallery A, is powered by the projectors which have transformed the space into an ever-evolving immersive environment.

"At DATALAND, every projection is part of a living artwork, where visuals, sound, scent, touch and even taste, work together to tell a single story. Epson's projection technology has given us the confidence to push the boundaries of immersive storytelling, and today our vision is being brought to life with the precision, reliability and scale needed to create an omnisensory experience that feels truly alive," Anadol said in the release.

The inaugural exhibition, 'Machine Dreams: Rainforest', is an immersive journey across the museum's five galleries where visitors influence ever-evolving artworks inspired by live data from 16 rainforest locations, fostering a deeper connection to nature and its inherent intelligence.

Refik Anadol Studio collaborated closely with Epson throughout the creative process.

"Epson provided projectors early on in the design phase, allowing us to explore how imagery would interact with mirrored ceilings, reflective columns and the gallery's mirrored entrance," Anadol said in the release "Every surface became part of the canvas, requiring meticulous planning to ensure the reflections enhanced the experience rather than distract from it."

The 84 Epson EB-PQ2220B 20,000-lumen 4K laser projectors transform into a living sculpture where towering walls, mirrored surfaces and continuous imagery immerse visitors in an ever-evolving environment. It delivers nearly 700 million pixels and over 1.5 million lumens.

"The entire Epson team — from our optical engineers in Japan to product managers and global leadership — is incredibly proud to see DATALAND open its doors," Gavin Downey, group product manager, Epson America, said in the release. "For nearly a decade, we've collaborated with Refik and his team as they have pushed the boundaries of art, AI and display technology. DATALAND demonstrates what's possible when visionary creativity is paired with purpose-built projection technology."