Ayuda[x] rebrands to Hivestack

Ayuda[x] Inc., a location-based marketing company, has rebranded itself to Hivestack Inc. The company is also focusing more on programmatic DOOH advertising, according to a press release.

Ayuda[x] changed its name to distinguish itself from its partner Ayuda Media Systems. The company plans to provide location-based advertising for DOOH partners, according to the release.

"Leading marketers are leveraging location data to gain intelligence on how to connect with their consumers. Our product roadmap will continue to make deep engineering investments that will help position digital OOH as a brilliant location-based media that helps drive offline business outcomes such as in-store visitation," Andreas Soupliotis, CEO of Hivestack, said in the release. "Our new brand reflects an inflection point in our journey of technology development for programmatic OOH."

Topics: DOOH Advertising

Companies: Hivestack, Ayuda Media Systems

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