DOOH Advertising News
BroadSign to power DOOH displays in UAE elevators
February 3, 2017
Elevision Media Llc. has selected BroadSign International Llc. to power its DOOH network of displays in elevators in the United Arab Emirates. Elevision holds…
read nowVirgin Trains draws in passengers with DOOH campaign
January 31, 2017
Virgin Trains, a UK-based train company, has teamed up with Grand Visual to launch a DOOH advertising campaign. The campaign is designed to inform drivers of…
read nowBig Outdoor appoints chief revenue officer
January 27, 2017
Big Outdoor, an OOH marketing and advertising sales company, has selected Bob Johns as its chief revenue officer. Johns will help utilize Big Outdoor's…
read nowPiccadilly Lights turned off for innovations for first time in 20 years
January 26, 2017
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time…
read nowBroadSign brings DOOH software to Russia with love
January 23, 2017
Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…
read nowBBB awards Clear Channel Outdoors America with Torch Award
January 23, 2017
The Chicago division of the Better Business Bureau has awarded Clear Channel Outdoor Americas with the Torch Award for Marketplace Ethics. The award is…
read nowOOH media sales up 6.2 percent, report says
January 13, 2017
Global OOH advertising revenue grew 6.2 percent in 2016 to $49.23 billion with DOOH claiming the lion's share of the growth, according to research from PQ…
read nowCompany turns license plates into IoT digital signage
January 12, 2017
Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the…
read nowDOOH software sees 15 percent sales increase in French retailers
January 10, 2017
Mediaperformances SA, an in-store advertiser in France, has selected BroadSign International's DOOH software to power its ShopperCast retail network. The…
read nowPop Tracker launches OOH proof of performance platform
December 28, 2016
Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press…
read nowOutfront Media brings digital signage to Boston transit
December 28, 2016
Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the…
read nowClear Channel releases DOOH purchasing solution
December 27, 2016
Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…
read nowOcean Outdoor to upgrade Coca Cola London ad center with 4K LED
December 13, 2016
Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.
read nowConvergent launches ad network for DOOH
December 9, 2016
Convergent, a Ballantyne Strong company, has launched its FusionDX(SM) Ad Network for Pervasive TV, a DOOH network company. Pervasive plans to use the network…
read nowTurkish malls select BroadSign to power DOOH displays
December 1, 2016
The Core Out of Home Network, formerly known as Clear Channel Turkey, has selected BroadSign International Llc. to power its network. BroadSign will begin by…
read nowAdQuick launches OOH advertising marketplace
November 17, 2016
AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…
read nowDutch airports and gas stations integrate DOOH software
November 15, 2016
MMD Media has selected BroadSign International Llc., to provide its digital-out-of-home software for displays at Dutch airports and gas stations. BroadSign has…
read nowRouge Media rebrands media networks for men and women
November 8, 2016
Rouge Media, an OOH media company, has officially renamed its media and marketing platform, Beauty Network to Women's Network. The company has also officially…
read nowSurvey: Conventional OOH ads bore customers
October 28, 2016
StickerRide, an advertising platform, recently conducted a survey with 400 consumers in the U.S. to gauge their feelings towards outdoor advertising. The…
read nowNanoLumens deploys advertising tower in New Zealand
October 27, 2016
NanoLumens, a digital signage company, recently collaborated with Digital Place Solutions and QMS Media to deploy digital displays called the "Britomart…
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