Grand Visual has launched a DOOH campaign for the UKTV haunted house reality show called "Celebrity Haunted Mansion" on 950 displays throughout the U.K. The campaign highlights key exciting and humorous moments during the show, according to a press release.
During the show, the displays will also showcase a creative advertisement revealing who the audience has voted to keep in the show. Grand Visual handled the dynamic updates for the displays, and QDOtT's OpenLoop platform handles the daily updates.
"This content led strategy makes the most of Digital OOH’s scale and flexibility and shows what the medium is capable of. What better way to engage Out of Home audiences, than with regular timely teaser footage delivered direct from the show each day," Dan Dawson, CTO, Grand Visual, said in the release.
Image via Grand Visual.