Hiscox and Grand Visual raise cybercrime awareness with DOOH campaign

Hiscox and Grand Visual raise cybercrime awareness with DOOH campaign

Hiscox, an insurance company, is helping boost awareness for advanced cybercrime attacks with a DOOH campaign run by Grand Visual. This campaign will run in London from Feb. 19 to 26 and will display hacking events in real time, according to a press release.

The campaign uses a honeypot system to monitor live hacks and displays the number of attacks for that day along with a creative headline such as, "Cybercrime." Initial trials detected an average of 23,000 attacks a day, according to the release.

QDOT manages and delivers dynamic content using the AdTech platform OpenLoop to distribute to multiple screen formats and analyze data, according to the release.

"Hiscox CyberLive is about making small businesses more aware of the very real threat that cybercrime poses and challenging the belief that cyber criminals only target larger organizations," Olivia Hendrick, head of marketing and partnerships for Hiscox U.K. and Ireland, said in the release. "We were genuinely astounded by the number of attacks, especially up to 60,000 in one day, and hope this disruptive campaign serves as a reminder to all of the importance of cyber security."

Image via GrandVisual.

Topics: DOOH Advertising, Outdoor Signage

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