Talon Outdoor opens doors in US

Talon Outdoor, an OOH agency, has opened an office in New York, its first location in the U.S. This is part of an effort to offer its technology-integrated outdoor campaigns to U.S. customers, according to a press release.

Talon teamed up with Hot Media Companies Inc. to help the company settle into the U.S. marketplace. The company appointed Irina Zeltser as managing director of the U.S. location and Ruth Schinn as director.

"This is an exciting time to be in the industry, with the advent of new digital technologies, audience targeting and measurement capabilities that continue to lift the medium as a whole," Zeltser, said in the release. "We intend to embrace the ongoing digital transformation in OOH, employing an approach that leverages all of the technological and creative assets at our disposal to smartly deliver the most effective and accountable integrated campaigns for our clients."

Topics: DOOH Advertising, Outdoor Signage

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