Sunglass Hut implements Moving Tactics digital signage at South Africa location

Sunglass Hut recently partnered with Moving Tactics to deploy digital signage at its V&A Waterfront store in Cape Town, South Africa. Moving Tactics crafted an outdoor LED wall,  two 75-inch in-store screens and an interactive touch table for customers, according to a press release.

Sunglass Hut chose digital signage for this location to make a stronger brand statement and to engage with customers.

"The touch-based screens are running fanless industrial grade computers with Linux and Datapost software and the advertising screens are run via system-on-chip software," Kevin Bierman, Moving Tactics head of digital signage, said in the release. "The LED outdoor video wall is 4 millimeters, [and] consists of pixel pitch high-resolution screens designed to resist water and salt incursion. There are also two Linux computers for redundancy purposes with a switching unit for zero downtime."

The company deployed one of the 75-inch displays in a custom housing and the other behind the sales counter, according to the release.


Topics: Display Technology, DOOH Advertising, Installation / Integration, Interactive / Touchscreen, Outdoor Signage, Retail

Companies: Moving Tactics


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