APN Outdoor partners with Pureprofile to craft OOH research tool

APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a consumer panel of more than 170,000 Australians to gather key insights for OOH campaigns, according to a press release.

Pureprofile's consumer panelists offer insights into products and services to receive personalized content, rewards and insights. APN Outdoor customers can now use this service for tasks such as outdoor surveys, based on the mobile location of Pureprofile panelists, according to the release.

"Surveying panellists when we know they have come into contact with our sites will give us an unparalleled view of the real outdoor audience, who they are, their experiences in the outdoor environment and with our advertiser’s brands and campaigns," James Warburton, CEO of APN Outdoor said in the release.

The companies launched the service last week with a promotional campaign in APN Outdoor's railway displays. The campaign encouraged users to download the Pureprofile app for a chance to win $250,000.

Topics: Advertising, Audience Measurement, DOOH Advertising, Outdoor Signage

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