Branded Cities, Cadillac Fairview rollout digital directories at Canadian mall

Branded Cities, a OOH company, and Cadillac Fairview recently deployed 15 digital directories at the CF Toronto Eaton Centre, a mall in Toronto, Canada, owned by Cadillac Fairview. These 55-inch displays offer advertisers ten second ad spots in a two-minute loop, according to a press release.

Abou 50 million customers visit Eaton Centre annually, making it one of the top mall locations in Canada. Branded Cities placed the digital directories at key areas in the mall to influence customers on their path to purchase. Advertisers can also use responsive and real-time content such as social media live feeds, conditional triggers and custom content, according to the release.

"The new digital directories at CF Toronto Eaton Centre are part of Branded Cities and Cadillac Fairview's continuous effort to better deliver timely and relevant content to shoppers, while offering advertisers impactful advertising opportunities," Paul Seaman, vice president of operations, real estate and public affairs at Branded Cities Canada, said in the release.

Topics: Advertising, DOOH Advertising, Outdoor Signage, Retail

Companies: Branded Cities Network

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