Digital advertising spend to hit $420B by 2022
Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into account mobile, DOOH, desktop and wearables, according to a Juniper Research report
Ad blockers will cause a 19 percent loss of revenue by 2022, however many advertisers will begin using "acceptable ad" initiative to improve the likelihood that their ads will get around the blockers. Juniper Research also found 75 percent of all digital ads will use AI for user targeting by 2022. Companies will use geolocation, browsing cookies and cross-device identification to target these advertisements.
"The critical factor for maintaining revenues lies in increasing the quality of experience for browsers. Whereas ad blocking will eliminate intrusive ads, platforms leveraging AI for targeting will deliver more personal and accepted ads," said Sam Barker, report author, in a press release.
Companies: Juniper Research