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Insurance company goes digital signage with speed limit accolades

Image: courtesy Lemonade/Cash Studio

August 12, 2026

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Insurance company Lemonade has deployed a digital signage to send drivers a succinct message regarding their adhering to the speed limit.

The New York company's digital sign sends out compliments such as "Way To Drive a Fast Car Slow," regarding driver speed on a roadway outside Austin, according to a Fast Company report.

The sign was created with Cash Studio, a creative agency, is pink and hard to miss.

If a driver is speeding the sign displays their speed. It lights up with a personal message when the speed limit is followed. Messages include "Obsessed With Your Safe Driving," and "You Understood The Assignment."

"Tasked with coming up with a nontraditional campaign to promote Lemonade car insurance, where safe drivers pay less, we homed in on Texas, a state most in need of safe driving, with more car crashes than any other state," Cash Studios Founder Ivan Cash told Fast Company.