Display Technology

Samsung debuts The Frame at industry event

Photo: Samsung

August 11, 2026

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Samsung Electronics Co., Ltd. launched The Frame (HL03H model) at the recent HITEC 2026 event held in San Antonio, Texas.

Designed for hotels and premium commercial spaces, the model brings the world's first Art TV to Samsung's hospitality TV lineup, according to a press release.

"With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses," Hyoung Jae Kim, executive vice president of the visual display business at Samsung Electronics, said in the release "Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences."