Watchfire Signs partners with Yesco for DOOH Utah project

Watchfire Signs and Yesco have announced a joint DOOH project in St. George, Utah. The companies have already deployed two HD digital billboards to feature advertisements for local businesses, according to a press release.

The 16-millimeter billboards are 14-feet high by 48-feet wide and are located on Interstate 15. In addition to these displays, Watchfire also provided a 12.6 by 21.6-feet 16-mm display for Security National, a financial services company.

"As Yesco transitioned from manufacturing electronic displays to purely integration, we were excited to explore new options and our first move was to contact Watchfire Signs," Rod Wardle, vice president of electronics at Yesco, said in the release. "Watchfire has a magnificent reputation for manufacturing highly reliable displays, and we have been really happy with the new relationship."

Topics: DOOH Advertising, Outdoor Signage

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