Christie Experiential Network inks partnership to provide a larger DOOH network
The Christie Experiential Network, a platform from Christie, has inked a partnership with Times Square Strategies and MVP Interactive to expand its movie theater DOOH reach. The platform is built to provide branded and interactive content in theater lobbies to boost dwell time and customer engagement, according to a press release.
MVP Interactive will integrate its augmented reality and gesture recognition technology into the solution. Times Square Strategies will work with the two companies to push content on more than 200 displays across many different theaters, according to the release.
"Our applications are developed to seamlessly manage and distribute large amounts of interactive content in real-time utilizing the MVP API and virtual private cloud. This gives Christie the flexibility to change content, provide engaging user touch points and seamlessly capture valuable data and consumer insight.," Anthony DiPrizio, CTO of MVP Interactive, said in the release.