Vision Media teams up with National CineMedia for digital lobby network
Vision Media, a media management company, has signed a sales agreement with National CineMedia to push advertising content on the TrailerVision digital lobby network at 43 theater locations. The network is designed to push trailers and promotional content to displays near concession areas, according to a press release.
Vision Media built its solution to manage video and audio content with a dynamic playlist to ensure it targets the right audience. The network will reach theaters such as Texas Cinemas, Southern Theatres, Regal Entertainment Group and more.
"We're excited to be able to give brands the chance to leverage the excitement of movie trailers in our NCM network theater lobbies through this new relationship with Vision Media," Scott Felenstein, executive vice president and chief revenue officer of National CineMedia, said in the release. "TrailerVision is a great extension to our existing Lobby Entertainment Network and other cinema lobby offerings, and it gives us a new way to help advertisers bring the movie theater lobby to life and reach our valuable moviegoing audience."