Citilabs intros OOH analytics solution

Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics. The platform is built to provide more data for the OOH industry, according to a press release.

Streetlytics uses data points to measure a population's movement from destination to destination, as well as the direction of traffic and demographics. The goal of the platform is to create a full picture of how and where people travel.

"Streetlytics provides a comprehensive understanding of population movement both from place to place and on, and within, our transportation systems. It is key to designing and optimizing the transportation solutions of tomorrow," Michael Clarke, CEO of Citilabs, said in the release.

Topics: Advertising, DOOH Advertising, Outdoor Signage

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