Branded Cities, Cadillac Fairview redesign Canadian DOOH screen
Branded Cities, an OOH company, is teaming up with Cadillac Fairview to combine two adjacent digital screens on the CF Tec Digital Tower in Toronto, Canada, into one larger display.
The DOOH display measures 90-feet high by 94-feet wide, providing 8,454 square feet of advertising space, according to a press release.
The display supports static digital images, full motion video and Branded Cities' mobile and experiential engagement service Activate. It reaches more than 50 million annual mall visitors coming through the Younge-Dundas Square in Toronto. Advertisers can target guests with 10-second ad spots through a three-minute loop, according to the release.
"Not only is the redesigned CF TEC Digital Tower an iconic asset, it also is situated on the CF Toronto Eaton Centre and facing Yonge- Dundas Square, allowing brands to effectively deliver their message at one of Canada's busiest landmarks, on an extraordinary display," Adam Butterworth, president of Branded Cities Canada, said in the release.
Companies: Branded Cities Network