Advertising News
Qmatic partners with Signagelive to provide customer journey management solutions
February 20, 2018
Qmatic, a customer journey management company, has partnered with digital signage company Signagelive to integrate its platform with Signagelive's digital…
read nowAPN Outdoor partners with Pureprofile to craft OOH research tool
February 15, 2018
APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a…
read nowIBASE, Quividi team up for digital signage player
February 12, 2018
IBASE Technology Inc. and Quividi, a digital signage analytics company, have teamed up to provide digital signage players with Quividi's VidiReports 6.x…
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APN Outdoor delivers Winter Olympics to the streets of Australia
February 9, 2018
APN Outdoor has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 2…
read nowBranded Cities, Cadillac Fairview rollout digital directories at Canadian mall
February 2, 2018
Branded Cities, a OOH company, and Cadillac Fairview recently deployed 15 digital directories at the CF Toronto Eaton Centre, a mall in Toronto, Canada, owned…
read nowAPN Outdoor enables rugby fan battle with digital signage
December 28, 2017
APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite…
read nowColorado Rockies 'aim for the bleachers' with LED display
December 15, 2017
The Colorado Rockies, a Major League Baseball team, has partnered with Daktronics to install an LED display system at Coors Field in Denver, Colorado.
read nowAdMobilize intros vehicle recognition solution for DOOH
December 5, 2017
AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine…
read nowCitilabs intros OOH analytics solution
November 30, 2017
Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics.
read nowMcDonald's DOOH campaign captures traffic appetites
November 15, 2017
McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran…
read nowAdMobilize integrates analytics with Ayuda's DOOH networks
October 30, 2017
AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle…
read nowVision Media teams up with National CineMedia for digital lobby network
October 26, 2017
Vision Media, a media management company, has signed a sales agreement with National CineMedia to push advertising content on the TrailerVision digital lobby…
read nowChristie Experiential Network inks partnership to provide a larger DOOH network
October 25, 2017
The Christie Experiential Network, a platform from Christie, has inked a partnership with Times Square Strategies and MVP Interactive to expand its movie…
read nowDigital advertising spend to hit $420B by 2022
October 25, 2017
Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into…
read nowBranded Cities, Cadillac Fairview redesign Canadian DOOH screen
October 18, 2017
Branded Cities, an OOH company, is teaming up with Cadillac Fairview to combine two adjacent digital screens on the CF Tec Digital Tower in Toronto, Canada…
read nowNfusz drops the mic with DOOH rap battles
October 12, 2017
Nfusz Inc. has partnered with Rap Grid to push its rap battle show, "Who Got Bars," to computers and displays. Customers can interact with the show through…
read nowDaktronics brings DOOH to Connecticut with digital billboard
October 5, 2017
Daktronics supplied Barrett Outdoor with a digital billboard for its DOOH campaigns in Connecticut. This DB-6400 billboard is integrated with Snap Calibration…
read nowLondon's Piccadilly Lights starts countdown to relaunch
September 26, 2017
Piccadilly Lights, a famous OOH London location, has started its countdown to relaunch in October after being closed for nine months for renovations. Landsec…
read nowShuttle to bring analytics to digital signage players through Quividi partnership
September 19, 2017
Shuttle, a digital signage company, has teamed up with Quividi to integrate its audience analytics solution with digital signage media players. Quividi's…
read nowVisual Art sails into Denmark with acquisition of City Media
September 13, 2017
Visual Art, a DOOH and digital signage company based in Sweden, has acquired City Media, a high impact large format media company based in Denmark.
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