Sesame Street takes over DOOH in SeaWorld

May 9, 2018

SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…

4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

Allure completes menu board optimization pilot

May 4, 2018

Alure, a Christie company, recently announced the results of its pilot solution for transaction analytics and menu board optimization. The company worked with…

AdMobilize's analytics system now available for IAdea media player

May 3, 2018

AdMobilize has integrated its Audience Analytics System into the IAdea XMP-7300 media player. The solution can track ad performance, customer engagement…

Watchfire Signs unveils sports content management system

April 30, 2018

Watchfire Signs has introduced Ignite Sports, a content management system specifically for sporting events. This product will be included with every Watchfire…

Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its…

Jamba Juice chooses Sicom to supply digital signage

April 19, 2018

Jamba Juice, a fast casual restaurant, has selected Sicom to provide digital displays and indoor digital menu boards. This is part of Jamba Juice's store…

Ford Mustang to run DOOH campaign with Outfront Media

April 13, 2018

Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…

DOOH market to grow by 12.6% from 2017 to 2023

April 12, 2018

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.

Will self-driving cars revolutionize the DOOH industry?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving…

Val Morgan Outdoor selects Ayuda's software for ad operations

April 6, 2018

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing…

Ayuda unveils Revenue Intelligent platform for DOOH

April 4, 2018

Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization…

EBay runs DOOH campaign for spring shoppers

March 26, 2018

EBay recently ran a DOOH campaign to encourage shoppers to "make springtime spectacular" in the U.K. 72andSunny created the campaign and Grand Visual produced…

Pharmacy kiosks deliver digital signage advertising

As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap…

5 rules of digital signage success

by Daniel Waldron — Copywriter, Armagard Limited

Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and…

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons…

Grand Visual launchs DOOH campaign for UKTV's haunted house show

March 2, 2018

Grand Visual has launched a DOOH campaign for the UKTV haunted house reality show called "Celebrity Haunted Mansion" on 950 displays throughout the U.K. The…

5 ways to get the cash flowing with digital signage

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.

What do consumers want from digital signage advertising?

by Daniel Waldron — Copywriter, Armagard Limited

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually…

Qmatic partners with Signagelive to provide customer journey management solutions

February 20, 2018

Qmatic, a customer journey management company, has partnered with digital signage company Signagelive to integrate its platform with Signagelive's digital…