Val Morgan Outdoor selects Ayuda's software for ad operations

April 6, 2018

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing…

Ayuda unveils Revenue Intelligent platform for DOOH

April 4, 2018

Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization…

EBay runs DOOH campaign for spring shoppers

March 26, 2018

EBay recently ran a DOOH campaign to encourage shoppers to "make springtime spectacular" in the U.K. 72andSunny created the campaign and Grand Visual produced…

Pharmacy kiosks deliver digital signage advertising

As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap…

5 rules of digital signage success

by Daniel Waldron — Copywriter, Armagard Limited

Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and…

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons…

Grand Visual launchs DOOH campaign for UKTV's haunted house show

March 2, 2018

Grand Visual has launched a DOOH campaign for the UKTV haunted house reality show called "Celebrity Haunted Mansion" on 950 displays throughout the U.K. The…

5 ways to get the cash flowing with digital signage

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.

What do consumers want from digital signage advertising?

by Daniel Waldron — Copywriter, Armagard Limited

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually…

Qmatic partners with Signagelive to provide customer journey management solutions

February 20, 2018

Qmatic, a customer journey management company, has partnered with digital signage company Signagelive to integrate its platform with Signagelive's digital…

APN Outdoor partners with Pureprofile to craft OOH research tool

February 15, 2018

APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a…

IBASE, Quividi team up for digital signage player

February 12, 2018

IBASE Technology Inc. and Quividi, a digital signage analytics company, have teamed up to provide digital signage players with Quividi's VidiReports 6.x…

APN Outdoor delivers Winter Olympics to the streets of Australia

February 9, 2018

APN Outdoor has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 2…

3 innovative tools the blockchain can offer digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The blockchain is revolutionizing every industry, and digital signage is no exception.

Branded Cities, Cadillac Fairview rollout digital directories at Canadian mall

February 2, 2018

Branded Cities, a OOH company, and Cadillac Fairview recently deployed 15 digital directories at the CF Toronto Eaton Centre, a mall in Toronto, Canada, owned…

Digital signage scores with stadium customer experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And…

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the…

APN Outdoor enables rugby fan battle with digital signage

December 28, 2017

APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite…

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Colorado Rockies 'aim for the bleachers' with LED display

December 15, 2017

The Colorado Rockies, a Major League Baseball team, has partnered with Daktronics to install an LED display system at Coors Field in Denver, Colorado.