Intersection to power OOH at Philadelphia transit station

The Southeastern Pennsylvania Transportation Authority and NRG Energy are teaming up to transform the Pattison Stations at the Sports and Entertainment Complex in South Philadelphia into the NRG Station.

As part of the agreement, Intersection will install digital signage, maps and interactive displays at the station, according to a press release.

Intersection will provide several displays, which will offer important information to travelers such as transit data in real-time and wayfinding. Advertisers will also be able to purchase slots on the displays.

The station will also provide NRG Go portable power backs, which customers can rent to charge their phones while they travel or go to the sports complex in the area.

"This agreement with NRG will deliver major benefits to our customers and other taxpayers who help fund the Authority's operations," Pasquale T. Deon, board chairman, SEPTA, said in the release. "The income this generates will go directly toward the everyday costs of running the transit system."

Topics: Advertising, DOOH Advertising, Installation / Integration, Interactive / Touchscreen, Transportation / Travel, Wayfinding

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