Kia Motors Russia upgrades with digital signage from Scala

Kia Motors Russia recently rolled out Scala's digital signage solutions to boost sales and marketing. Scala deployed 540 media players at 180 dealerships to power more than 500 LG displays, according to a press release.

The KMR office in Moscow manages the network and can broadcast five different content channels to different screens. The displays can also feature live social media content, as well as corporate and product news.

"Scala is the only system that allows us to operate such a mix of screens — videowalls, standalone monitors, interactive kiosks — as one system," Denis Savelyev of Scala certified partner Dismart, said in the release. "The main benefit of Scala is that it's not just a product, but a platform that allows us to create whatever we want without limitations."

Topics: Advertising, Content, Content Management, Retail

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