Google extends DOOH campaign in UK
Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the various ways Google Assistant can assist with different tasks, according to a press release.
Grand Visual produced and delivered the content and Talon and OMD handled the media planning and buying. The campaign advertises Google Assistant's abilities to schedule, play music, dial numbers and other features. It also uses contextual information such as time, day, location, events and restaurants to push dynamic content. One display, for example, might ask residents if they are, "feeling hungry Old Street?"
"OOH was the perfect channel to communicate how Google Assistant can be your playful sidekick throughout the day. Working collaboratively with Grand Visual, Google, OMDUK and R/GA, we were able to maximize the effect of OOH by deploying clever contextual creative assets to tap into a relevant frame of mind for busy, on-the-go audiences," Meg Ledger, client manager, Talon, said in the release.
Image via Grand Visual