Broadcast studios deliver news with digital signage

| by Bradley Cooper
Broadcast studios deliver news with digital signage

Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to upgrade, such as WFMZ, based in Allentown, Pennsylvania.

Delivering video walls and kiosks

The station was looking for a digital signage solution that could stretch graphics and video content across multiple displays. In order to meet this need, the station teamed up with Advanced and Devlin Design Group to deploy a video wall system.

"Our job was to build an AV infrastructure that has no limitations on configuring content across a range of displays from multiple manufacturers," Mark McPherson, executive vice president of Advanced, said in a press release. "We built a videowall system that successfully allows WFMZ to work with an infinite number of display layouts while using a 4K signal. Now, WFMZ is not limited by signal bandwidth in any capacity."

The companies deployed a 6- by 3-foot NEC Ultra Narrow Bezel Display video wall and several other smaller displays, such as LCD monitors. They used a VuScape Videowall Controller to distribute display signals.

"This installation dramatically improved the technology displays for the set, including a main anchor video wall using 18 55-inch monitors from NEC. The background for the interview area is also comprised of six 70-inch Sharp displays installed in portrait mode," Greg Priest, senior account manager, Advanced, said in the release.

The company also provided a variety of kiosks to showcase the weather as well as a social media feed.

"There are also a number of other displays at the social/sports location and weather kiosk. One of the goals was to allow the client the ability to display a single content image across all of the displays on set. We worked with VuWall based out of Montreal in order to achieve this using a custom frame they purpose built for WMFZ based on the required inputs and outputs and software package in order to give them this capability," Priest said.

Addressing challenges

Initially, the station had some challenges with the kiosk displays, as they had to flip the displays from portrait to landscape mode very quickly. The processor had difficulty keeping up with this fast pace environment, so VuWall had to make some adjustments to ensure it could keep up.

TV stations might run into similar issues with their displays, especially when they are not sure what their graphics should look like on a display. Priest recommends that stations have a clear plan in place by having, "a firm understanding of what the end goal of the displays should look like and what type of graphics they intend to use prior to the design."

Stations also need to make sure they have a good media server in place that can manage the graphics, video processor and production board.

Priest recommends that stations, "ensure they have some kind of media server that runs the graphics separately from the video processor and production board in the control room. This ensures that there is a division between the two systems and allows for greater control of the content and its delivery."

Image via Advanced

Topics: Advertising, Content, Content Management, Installation / Integration

Companies: NEC Display Solutions

Bradley Cooper

Bradley Cooper is a Technology Editor for and His background is in information technology, advertising, and writing.

wwwView Bradley Cooper's profile on LinkedIn

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