APN Outdoor partners with Pureprofile to craft OOH research tool

February 15, 2018

APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a…

IBASE, Quividi team up for digital signage player

February 12, 2018

IBASE Technology Inc. and Quividi, a digital signage analytics company, have teamed up to provide digital signage players with Quividi's VidiReports 6.x…

APN Outdoor delivers Winter Olympics to the streets of Australia

February 9, 2018

APN Outdoor has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 2…

3 innovative tools the blockchain can offer digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The blockchain is revolutionizing every industry, and digital signage is no exception.

Branded Cities, Cadillac Fairview rollout digital directories at Canadian mall

February 2, 2018

Branded Cities, a OOH company, and Cadillac Fairview recently deployed 15 digital directories at the CF Toronto Eaton Centre, a mall in Toronto, Canada, owned…

Digital signage scores with stadium customer experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And…

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the…

APN Outdoor enables rugby fan battle with digital signage

December 28, 2017

APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite…

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Colorado Rockies 'aim for the bleachers' with LED display

December 15, 2017

The Colorado Rockies, a Major League Baseball team, has partnered with Daktronics to install an LED display system at Coors Field in Denver, Colorado.

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

AdMobilize intros vehicle recognition solution for DOOH

December 5, 2017

AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine…

Citilabs intros OOH analytics solution

November 30, 2017

Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics.

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your…

Digital signage can revamp the Black Friday experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…

South African retailer delivers digital journey with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell…

McDonald's DOOH campaign captures traffic appetites

November 15, 2017

McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

5 uses for digital signage kiosks in airports

After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could…