AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

AdMobilize intros vehicle recognition solution for DOOH

December 5, 2017

AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine…

Citilabs intros OOH analytics solution

November 30, 2017

Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics.

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your…

Digital signage can revamp the Black Friday experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…

South African retailer delivers digital journey with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell…

McDonald's DOOH campaign captures traffic appetites

November 15, 2017

McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

5 uses for digital signage kiosks in airports

After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could…

AdMobilize integrates analytics with Ayuda's DOOH networks

October 30, 2017

AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle…

3 pitfalls to avoid with digital signage deployment

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a…

Vision Media teams up with National CineMedia for digital lobby network

October 26, 2017

Vision Media, a media management company, has signed a sales agreement with National CineMedia to push advertising content on the TrailerVision digital lobby…

Christie Experiential Network inks partnership to provide a larger DOOH network

October 25, 2017

The Christie Experiential Network, a platform from Christie, has inked a partnership with Times Square Strategies and MVP Interactive to expand its movie…

Digital advertising spend to hit $420B by 2022

October 25, 2017

Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into…

Branded Cities, Cadillac Fairview redesign Canadian DOOH screen

October 18, 2017

Branded Cities, an OOH company, is teaming up with Cadillac Fairview to combine two adjacent digital screens on the CF Tec Digital Tower in Toronto, Canada…

Join the future: Participate in the 2018 Digital Signage Future Trends Report

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win…

Nfusz drops the mic with DOOH rap battles

October 12, 2017

Nfusz Inc. has partnered with Rap Grid to push its rap battle show, "Who Got Bars," to computers and displays. Customers can interact with the show through…

Can 'attract screens' lure in customers?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.

Daktronics brings DOOH to Connecticut with digital billboard

October 5, 2017

Daktronics supplied Barrett Outdoor with a digital billboard for its DOOH campaigns in Connecticut. This DB-6400 billboard is integrated with Snap Calibration…