Advertising News & Media
9 ways houses of worship can benefit from digital signage
by Daniel Waldron — Copywriter, Armagard Limited
There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a…
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Ocean Outdoor acquires Scottish OOH company Forrest Media
June 7, 2018
Ocean Outdoor Ltd, an OOH company based in the U.K., has acquired Forrest Media, a large format outdoor media provider in Scotland. Through this acquisition…
read nowMorey's Piers upgrades with Mvix digital signage
June 5, 2018
Morey's Piers, Beachfront Water Parks and Hotels, an amusement park on the Jersey Shore, recently upgraded with a digital signage network from Mvix. The park…
read nowNJ Transit and Intersection deploy interactive digital signage kiosks
June 4, 2018
Intersection, a smart cities company, recently deployed its IxNTouch interactive information kiosks to rail and light rail station platforms in the NJ Transit.
read nowSmart cities deliver improved quality of life
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to…
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How to measure digital signage ROI
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.
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Reflect upgrades Levi's San Francisco store with video walls
May 31, 2018
Reflect recently installed two FlexClear transparent LED video walls at Levi Strauss & Co.'s location on Market and 4th Street in San Francisco. These…
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Will blockchain revolutionize DOOH?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…
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6 effective digital signage uses for the parking industry
by Daniel Waldron — Copywriter, Armagard Limited
Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…
read nowIntersection expands digital advertising agreement with Charlotte Douglass International Airport
May 11, 2018
Intersection, a smart cities technology company, has signed a 5-year extension of its advertising partnership with Charlotte Douglas International Airport in…
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Sesame Street takes over DOOH in SeaWorld
May 9, 2018
SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…
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4 digital advertising trends to watch
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…
read nowAllure completes menu board optimization pilot
May 4, 2018
Alure, a Christie company, recently announced the results of its pilot solution for transaction analytics and menu board optimization. The company worked with…
read nowAdMobilize's analytics system now available for IAdea media player
May 3, 2018
AdMobilize has integrated its Audience Analytics System into the IAdea XMP-7300 media player. The solution can track ad performance, customer engagement…
read nowWatchfire Signs unveils sports content management system
April 30, 2018
Watchfire Signs has introduced Ignite Sports, a content management system specifically for sporting events. This product will be included with every Watchfire…
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Augmented reality sends Ecco's Scinapse sneakers crashing through the wall
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its…
read nowJamba Juice chooses Sicom to supply digital signage
April 19, 2018
Jamba Juice, a fast casual restaurant, has selected Sicom to provide digital displays and indoor digital menu boards. This is part of Jamba Juice's store…
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Ford Mustang to run DOOH campaign with Outfront Media
April 13, 2018
Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…
read nowDOOH market to grow by 12.6% from 2017 to 2023
April 12, 2018
The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.
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Will self-driving cars revolutionize the DOOH industry?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving…
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