Lamar Advertising Company partners with Clear Channel for DOOH airport campaign

July 10, 2018

Lamar Advertising Company has partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles…

DOOH company Nearbuy Group acquires retail experience company NexusEngage

July 10, 2018

Nearbuy Group, an advertising tech company based in Dubai, has acquired NexusEngage Ltd., a U.K. based company that delivers targeted retail experiences…

Broadcast studios deliver news with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to…

Albuquerque selects Clear Channel for emergency digital signage alerts

July 2, 2018

Mayor Tim Keller of Albuquerque, New Mexico, recently announced that the city has chosen Clear Channel Outdoor's digital billboard network to display real-time…

Google extends DOOH campaign in UK

June 29, 2018

Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the…

Augmented reality bus shelter boosts awareness for TV show

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are…

LinkNYC delivers better quality of life with digital signage, Wi-Fi

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents

Stratacache launches transportation division, hires Mark Mayfield to head

June 21, 2018

Stratacache has hired Mark Mayfield to serve as vice president of its new transportation division. This division will promote the use of digital signage and…

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active…

3 ways airports fly high with digital signage

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…

9 ways houses of worship can benefit from digital signage

by Daniel Waldron — Copywriter, Armagard Limited

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a…

Ocean Outdoor acquires Scottish OOH company Forrest Media

June 7, 2018

Ocean Outdoor Ltd, an OOH company based in the U.K., has acquired Forrest Media, a large format outdoor media provider in Scotland. Through this acquisition…

Morey's Piers upgrades with Mvix digital signage

June 5, 2018

Morey's Piers, Beachfront Water Parks and Hotels, an amusement park on the Jersey Shore, recently upgraded with a digital signage network from Mvix. The park…

NJ Transit and Intersection deploy interactive digital signage kiosks

June 4, 2018

Intersection, a smart cities company, recently deployed its IxNTouch interactive information kiosks to rail and light rail station platforms in the NJ Transit.

Smart cities deliver improved quality of life

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to…

How to measure digital signage ROI

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Reflect upgrades Levi's San Francisco store with video walls

May 31, 2018

Reflect recently installed two FlexClear transparent LED video walls at Levi Strauss & Co.'s location on Market and 4th Street in San Francisco. These…

Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

Intersection expands digital advertising agreement with Charlotte Douglass International Airport

May 11, 2018

Intersection, a smart cities technology company, has signed a 5-year extension of its advertising partnership with Charlotte Douglas International Airport in…