JCDecaux Singapore unveils bus shelter advertising network

JCDecaux Singapore unveils bus shelter advertising network

JCDecaux Singapore recently deployed displays in its bus shelter advertising network. The company uses its SmartContent platform to manage content on the 2.2-meters tall displays at Orchard Road and in the Central Business District in Singapore, according to a press release.

Advertisers can use SmartContent to deliver dynamic content with live feeds for time, traffic, social media, weather and other content. JCDecaux also plans to add other solutions such as real-time analytics captured by cameras and live streaming. The displays feature 3,500 nits of brightness, wide viewing angles and auto adjusting brightness for time of day.

"This has been our highly anticipated return to bus shelter advertising that is an essential element in the out-of-home space. Our digital panels will bring greater vibrancy to this scene for brands to communicate with audiences in an accountable manner, alongside new possibilities from our suite of premium innovative digital solutions," Evlyn Yang, managing director, JCDecaux Singapore, said in the release.

Image via JCDecaux


Topics: Advertising, Content, Content Management, DOOH Advertising, Outdoor Signage

Companies: JCDecaux


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