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Advertising News & Media

The fundamentals of understanding your audience in digital signage

Engaging your customers in digital signage is now easier than ever. But do you actually know who your target audience is? Find out how to do an in-depth…

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Retail digital signage 101

by Egor Belenkov — CEO, Kitcast

The original idea of customer engagement is to bring value to your clients and simultaneously satisfy their needs. Therefore, you need to know how to utilize…

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Mood Media hits 50,000 visual player milestone

October 31, 2018

Mood Media, an in-store media solutions company, now has 50,000 visual displays deployed worldwide. The company's main solution, Mood TV, provides short…

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GameStop completes digital signage rollout with Right Media Solutions

October 30, 2018

GameStop Corp. has selected Right Media Solutions to upgrade its digital video network to more than 3,800 locations. The network will be powered by Commercial…

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Meridian Kiosks Announces Launch of Newly Redesigned Website

Aberdeen, NC – October 26, 2018 –Meridian, an industry-leading kiosk manufacturer and software developer recently launched a newly redesigned website. Though…

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DOOH makes the mundane exciting

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

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Caesars Palace delivers 3-D experiential digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Las Vegas Strip is well known for its variety of displays, which dot almost every building. The tourist destination attracts an average of 17,70…

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2 reasons customers don't care about your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Why do customers ignore your digital signage? Because it's not relevant and it doesn't rise above the noise.

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Digital signage helps fight crime

In the movies, every hero needs a partner to help them fight crime. It's no different in real life! But rather than calling upon a single costumed crusader…

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Ford DOOH campaign soars into Paris airport

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Ford recently promoted its EccoSport SUV with an interactive DOOH campaign, allowing customers to take a look inside.

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How to make audiences linger and act with digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate…

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Subway delivers digital signage to 5,400 European stores

September 19, 2018

Subway has tapped Cineplex Digital Media to design, deploy, support and operate a network of digital menu boards at the brand's European locations. The DMBs…

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UAE retailer Adnoc Distribution partners with Etisalat for digital signage

September 17, 2018

Adnoc Distribution, a fuel and convenience retailer in the United Arab Emirates, has partnered with Etisalat Digital for a cloud-based digital signage…

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JCDecaux Singapore unveils bus shelter advertising network

September 11, 2018

JCDecaux Singapore recently deployed displays in its bus shelter advertising network. The company uses its SmartContent platform to manage content on the…

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eyefactive announces new launch of their website

Since 27.07.2018 our website www.eyefactive.com shines in a new light. Among other things, the design has been completely updated and modernized, new content…

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3 benefits of digital signage for universities

From spotlighting campus events to showing highlights of Saturday's football game to providing daily cafeteria menus, schools have a wealth of information they…

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Adomni selects Larry Grella to serve as VP of sales and marketing

August 28, 2018

Adomni, an online platform for DOOH advertising, has selected Larry Grella to serve as vice president of sales and marketing. Prior to joining Adomni, Grella…

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Tax reform helps save money on DOOH

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

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Digital signage coolers market to grow by 5% from 2018 to 2022

August 16, 2018

The transparent digital signage coolers market is expected to grow at a compound annual growth rate of more than 5 percent from 2018 to 2022, according to a…

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Las Vegas Fremont Street Experience selects Watchfire to renovate display canopy

August 14, 2018

The Fremont Street Experience in Las Vegas has selected Watchfire Signs to rebuild the LED canopy. Watchfire Signs will manufacture a display that is up to…

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