Kwik Trip partners with AV company Federal Heath to integrate CMS and digital signage

Kwik Trip, a retail chain based in Wisconsin and Minnesota, recently selected Federal Heath, an A/V company, to deploy digital signage at its locations. Federal Heath supplied the content management system and eight to 12 displays per location, according to a press release.

Kwik Trip can use the displays to advertise products as well as acknowledge events in the community. The retailer can also use the cloud-based CMS to push animations and dayparting content, according to the release.

"It's a significant project that will positively impact all of our stores across Wisconsin, Minnesota and Iowa," Mark Meisner, director of marketing for Kwik Trip, said in the release. "Federal Heath provided a wealth of digital display knowledge, expertise and communication which convinced us to move forward with their solution. Our goal is to now have digital display in all 600-plus stores by Oct. 1, 2019."

Topics: Advertising, Content, Content Management, Customer Experience, Hardware, Retail, Software

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