Lamar Advertising Company partners with Clear Channel for DOOH airport campaign
Lamar Advertising Company has partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles International Airport. The campaign allows passengers on flights to receive one free gym voucher to "sweat away" jetlag as part of a joint initiative of Delta Airlines and Equinox Fitness, according to a press release.
The billboards use dynamic data from real-time flights, and will display the content as passengers leave the airport. The campaign will specifically display these vouchers to passengers of Delta Airlines.
"In leveraging real-time data that will inform the creative seen on the billboards, we will be able to engage specific passengers as they depart LAX in a highly effective and memorable way," said Ian Dallimore, director of digital innovation and sales strategy for Lamar Advertising. "We are excited about the opportunity to work in conjunction with Delta, Equinox and our agency partners to bring a truly dynamic out-of-home campaign to life."