DOOH Advertising News & Media

OAAA campaign puts a spotlight on programmatic OOH

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The Out of Home Advertising Association launched an OOH campaign during an industry event in Las Vegas to illustrate the power of programmatic OOH.

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Vendo Media completes Canada Billboards acquisition

July 22, 2025

Vendo Media has officially acquired Canada Billboards and 100% of the shares.

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OOH advertising influencing travelers as travel activity accelerates

July 22, 2025

More than half, 66%, of travelers report being influenced by out-of-home advertising and consumers are traveling as much or more than the pre-pandemic time…

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Clear Channel Outdoor supports No Kid Hungry campaign, summer learning association

July 18, 2025

Clear Channel Outdoor is continuing its partnership with two national organizations, Share Our Strength's No Kid Hungry campaign and the National Summer…

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Veridooh, 75Media team on OOH verification

July 16, 2025

Veridooh has partnered with 75Media, a roadside media owner, to provide independent OOH verification in the U.K.

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Wipro debuts digital signage solution for Bowling Center TV

July 15, 2025

Wipro Limited, a technology services and consulting company, has debuted a digital signage solution, Wipro VisionEDGE, that will power Bowling Center TV, a…

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Vantage names Nick Hinsley VP of international operations

July 14, 2025

Vantage, an orchestration platform for retail and commerce media, has appointed Nick Hinsley as vice president of international operations.

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Displayce hires Denitza Mihaylova as regional sales director EMEA

July 14, 2025

Displayce, a technology suite for OOH advertising, has named Denitza Mihaylova regional sales director EMEA in Paris.

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A pearl of an OOH digital ad network lands in midtown NY

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Pearl Media, an out-of-home network specializing in curated premium assets, has launched the first-ever private eye-level OOH digital ad network in the…

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Talon taps Male Media to support US expansion

July 10, 2025

Talon, an independent global OOH agency, has appointed Male Media LLC, an advisory and investment vehicle created by Jeremy Male, to provide strategic advice…

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HYGH, Wildstone partner on digital billboards in Germany

July 10, 2025

HYGH and Wildstone are teaming up to provide modern LED screens in a strategic partnership to develop a German-wide network of digital billboards.

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Pearl Media launches eye-level OOH ad network

July 7, 2025

Pearl Media is launching The Midtown Digital Network, in New York City, which is the first full-motion eye-level OOH digital ad network.

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OOH ad industry posts highest-ever Q1 revenue

July 1, 2025

The U.S. out-of-home advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to data released by the Out of Home Advertising…

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Insane Impact takes LED to the next level

Insane Impact prides itself on providing high quality mobile LED video trailers with components manufactured in America.

Presented by Insane Impact

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Albertsons Media Collective debuts in-store digital display network

June 23, 2025

Albertsons Media Collective, the retail media arm for Albertsons Companies, will launch an in-store digital display network this summer.

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DOOH adoption in Nordic region outpacing global average

June 13, 2025

Programmatic DOOH adoption is outpacing the global average with investment projected to grow by 37% over the next year.

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Digital Signage Essentials: Everything You Need to Get Started

Learn everything you need to get started in digital signage with our comprehensive ebook. From software tools you'll need, to best practices and key…

Presented by Xibo Signage

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Clear Channel Outdoor donates billboards for heat relief campaign

June 9, 2025

Clear Channel Outdoor is teaming up with Maricopa County, in Arizona, on a campaign to expand awareness of local heat relief resources.

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Koddi, DEEL Media team to streamline DOOH buying across screens

June 6, 2025

Koddi, which provides retail and commerce media technology, is partnering with DEEL Media, which provides on-premise display deployment, to monetize in-store…

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How connected TV, OOH advertising is transforming how brands capture attention

by K.C. McLeod — SVP of Business Development, VideoElephant

As brands seek to break through the ad clutter and connect with audiences in meaningful ways, content-rich CTV OOH stands out as the most powerful solution in…

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