OOH fueling sports economy, claims OAAA study

September 24, 2025

Out-of-home advertising is one of the most powerful tools in sports marketing, according to a national study released by the Out of Home Advertising…

Screenverse co-founders talk DOOH strategy, challenges, innovations ahead

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this episode of the Digital Signage Today podcast Screenverse CEO David Weinfeld and Screenverse President Adam Malone share insight on the shift of digital…

Presented by Screenverse

Creative quality, positive emotion drive OOH effectiveness

September 22, 2025

Creative quality and positive emotion are top behaviors that drive out-of-home advertising effectiveness. Strong consistent branding can also play a…

Hughes VP Mike Tippets talks digital signage trends, innovations

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this episode of the Digital Signage Today Podcast Mike Tippets, vice president of the enterprise division at Hughes, an EchoStar company, talks digital…

OAAA hosting forum focused on OOH ad future

September 19, 2025

The Out of Home Advertising Association of America will hold its second annual forum, in collaboration with 4As, on Oct. 16.

The overlooked advantage in digital signage: Sound that sells

by Kurt Oleson — COO, Custom Channels

Digital signage will always be about what customers see — but the future belongs to those who think about what they hear, too. Music transforms screens from…

Viooh, Elan Media team up on Qatar programmatic DOOH

September 17, 2025

Viooh and Elan Media are partnering to bring programmatic digital out-of-home to Qatar's shopping destinations and roadside locations.

Heritage Outdoor Media, ANC transform NYC Times Square corner

September 15, 2025

Heritage Outdoor Media and ANC teamed up to transform a corner in Times Square, New York City with updated signage on two buildings.

Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck

September 11, 2025

Hypervsn, Flo Advertising and Firefly have launched a 3D holographic experience truck on the Las Vegas Strip in Nevada.

NEW: Navori Software v2.12.4

We’re excited to share that Navori Software version 2.12.4 is here! Built on your feedback, this release focuses on performance enhancements and…

Presented by NAVORI

Jolt enhances platform with AI capability for advertisers

September 9, 2025

Jolt, a digital OOH and EV charging network, has enhanced its Spark Intelligence platform with real time AI optimization.

Smart Signage, Smart Stays: Westin Desaru Coast Resort Elevates Guest Engagement with CAYIN CMS-WS and Signage Player

At Westin Desaru Coast Resort, CAYIN’s CMS-WS server paired with Signage Player has revamped guest communications—delivering real-time event info, promotions…

Presented by CAYIN Technology Co., LTD

UniLED Software teams with MX for DOOH ad verification

September 8, 2025

UniLED Software is partnering with MX to rollout independent verification across all MX digital out-of-home ad campaigns in the U.S.

Screenverse taps ABCS Insights as measurement partner

September 8, 2025

Screenverse has named ABCS Insights, an ad effectiveness analytics company, as its preferred measurement partner to advance OOH attribution and campaign…

Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager

September 5, 2025

Alex Wongthongsanguan has been hired as a senior account executive at Spotlight Outdoor Ads.

The unique power of urban panels in DOOH advertising

From eco-friendly recycling kiosks to high-traffic screens in iconic locations, discover how four distinct media networks are helping brands connect with…

Zoom Media, Viooh team on GymTV programmatic access expansion

September 4, 2025

Zoom Media and Viooh have teamed up to expand programmatic access to the GymTV video network across North America.

The future of advertising: Why influencers and DOOH are a winning combination

Discover how influencer marketing and digital out-of-home (DOOH) ads revolutionize brand engagement online and offline. Learn how this powerful combination…

Intersection creates experiential division

August 28, 2025

Intersection, an experience-driven out-of-home media and technology company, has created an experiential division called IRLX.

Harkey Media acquires Mesa Outdoor

August 28, 2025

Harkey Media, an out-of-home advertising company, has acquired Mesa Outdoor, an independent OOH operator in the San Francisco Bay Area, California.