DOOH Advertising News & Media

Deep dive into OOH advertising growth and role of DOOH

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Out of Home advertising hit a revenue landmark in 2024 and DOOH was a prime reason. Ann Bager, president and CEO of the Out of Home Advertising Association of…

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Why digital signage is a key asset for businesses in 2025

by Namrata Kotak — Marketing, AVT

For companies wanting to stay competitive, investing in a simple and effective digital signage solution is a smart move.

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Viooh, MCDecaux launch programmatic DOOH offer in Japan

April 8, 2025

Viooh and MCDecaux, the Japan branch office of JCDecaux, has launched its programmatic DOOH offer in Japan.

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Western Union teams with Vistar Media to build Retail Media Network Across North America, Brazil

April 2, 2025

Vistar Media, a global provider of technology solutions for out-of-home media, has signed an agreement with Western Union to manage and monetize its growing…

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AI-powered media discovery: The future of smarter DOOH advertising

by Gulab Patil — CEO, Lemma

While AI's ability to identify and target audiences with extreme precision is groundbreaking, it is also essential brands remain transparent with consumers…

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Viamedia acquires LocalFactor to transform digital ad operations

March 27, 2025

Viamedia, an independent digital and linear advertising rep firm, has acquired Local Factor, a tech-enabled digital ad company that specializes in omnichannel…

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Wildstone partners with OOH operator to drive growth in Spain

March 27, 2025

Wildstone, Europe's largest owner of OOH assets, has partnered with Alpha Publicidad Exterior, a Spain-based OOH media operator, to drive business growth in…

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Examining the evolution of digital signage

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital Signage Today editor Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft, about innovations in…

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Simplification and scale: The new era of outdoor media

by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOH

Maintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs.

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Lamar Advertising tapped to manage Orlando Sanford Airport advertising

March 18, 2025

Lamar Advertising Company, a leading outdoor advertising firm, has been contracted by Orlando Sanford Airport (SFB) to manage all display advertising at the…

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OOH ad revenue on robust growth path

March 12, 2025

Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…

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Viooh, Turnadon team on nationwide programmatic partnership

March 11, 2025

Global DOOH supply side platform Viooh is collaborating with French advertising network Turnadon on a nationwide programmatic media owner partnership in France.

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JCDecaux Mexico, Viooh team up on DOOH campaign for Mazda

March 7, 2025

A DOOH campaign for Mazda's CX-70 SUV, created by JCDecaux Mexico and Viooh, produced a 17% increase in traffic to Mazda dealerships in Mexico City.

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India-based OOH/DOOH platform debuts at Mumbai event

March 7, 2025

Doohit, a unified platform for OOH and DOOH advertising based in Mumbai, India, debuted in a soft launch at the recent DDX Asia 2025 event.

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Patrick Dolan named COO at Out of Home Advertising Association of America

February 21, 2025

The Out of Home Advertising Association of America , a trade association for the U.S. out of home advertising industry, has named Patrick Dolan as chief…

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How AI, data, digital screens are powering the future of OOH advertising

by David Burrick — Chief Strategy Officer, Intersection

Three trends — AI, targeting advancements and digital screen conversion — provide an intriguing new frontier for marketers in cities.

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Ludovic Menard named CPO at Viooh

February 20, 2025

Viooh, a global digital out of home supply-side platform, has named Ludovic Mendard as chief product officer.

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Lemma, AdXact team on omnichannel advertising with greater transparency

February 19, 2025

Lemma, an omnichannel platform for emerging media, is teaming up with AdXact, a demand-side platform for digital out-of-home media, to offer transparent…

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Bank digital signage: 4 ways to use

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Learn four ways banks can use digital signage in branches.

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Broadsign intros AI assistant tool for OOH ad platform

February 17, 2025

Broadsign has unveiled a preview of an AI-powered creative categorization and approval feature that will soon be part of its OOH advertising platform this…

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