DOOH Advertising News & Media

Clear Channel supports 26th annual Lights On Afterschool rally

October 22, 2025

Clear Channel is supporting the 26th annual Lights On Afterschool rally with a digital billboard campaign on rally day Oct. 23.

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Viooh, iCo Medios forge alliance

October 22, 2025

Viooh, a digital out-of-home supply-side platform, has partnered with iCo Medios, a digital DOOH media company in Colombia, have forged an alliance to enable…

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GroundTruth launches DOOH advertising solution

October 21, 2025

GroundTruth, an ad platform, has launched a digital out-of-home solution powered by an integration with Place Exchange, an independent supply-side platform for…

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Legrand | AV opens headquarters in Minnesota

October 21, 2025

Legrand | AV, which provides audio visual solutions, has opened its new headquarters in Minnetonka, Minnesota.

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Outdoor advertising industry supporting Wildstone founder’s Himalaya climb

October 15, 2025

The outdoor advertising industry is supporting a Himalaya climb by Wildstone Founder and CEO Damian Cox who plans to kick off an ascent of Ama Dalam in Nepal…

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Screenverse acquires Perpetural Media video-first technology

October 13, 2025

Screenverse has acquired key technology assets from Perpetural Media, including the Perpetural prDOOH software platform.

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Pointsmith, AllOver Media form Momentara brand

October 9, 2025

Pointsmith and AllOver Media have formed a new brand, Momentara, which combines national OOH media with tech-enable retail marketing.

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Koddi, ISM partner to simplify retail media buying

October 8, 2025

Koddi, which provides retail and commerce media technology, and In-Store Marketplace, a centralized platform for digital in-store media integration, have…

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How a cold call email sparked a multi-format digital billboard in Times Square

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Discover how Heritage Outdoor Media and ANC flipped out outdated signage on two neighboring buildings and created a commanding advertising platform in New York…

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Criteo launches largest OOH campaign across 5 global markets

October 7, 2025

Criteo has debuted its largest OOH campaign to date, spanning across five global markets.

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GSTV partners with c-store Casey’s on retail media network initiative

October 6, 2025

GSTV and Casey's have teamed up on a branded managed service video solution for enhanced retail media promotions.

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Jolt debuts data platform to measure roadside OOH advertising

October 3, 2025

Jolt has launched a platform, called Spark Intelligence, that provides out-of-home advertisers transparency and accountability and measurability when it comes…

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AI comes to DOOH campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

AI is transforming DOOH campaign planning.

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Wildstone expands Australian billboard portfolio

October 1, 2025

Wildstone has added nine Melbourne, Australia billboard faces to its portfolio. The addition, acquired from High Street Media, brings the total number of…

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From 250,000 passers to 5,000 memories: The real math of DOOH impact

by Arno Kooijman — Founder, Brandpulse Analytics

To plan DOOH effectively it helps to walk through the full chain from Opportunity To See, or OTS, down to brand recall.

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Clear Channel Outdoor launches measurement insight solution

September 30, 2025

Clear Channel Outdoor has launched Inflight Insights that delivers data to empower campaign optimization.

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Intersection awarded advertising contract with CobbLinc

September 29, 2025

Intersection, an experience-drive OOH media and technology company, has been awarded a three-year contract to sell advertising for Cobb County, Georgia, on the…

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Laserwall, Perion partner on DOOH inventory strategy

September 26, 2025

Laserwall is partnering with Perion to expand access to Laserwall's digital screen inventory and enter the global programmatic marketplace.

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Outdoor signage is changing fast: Here’s what you need to know

by Gregg Stopher — Owner, Imagine Signs of Atlanta

Here are five major shifts redefining outdoor signage and what they mean for your business.

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Clear Channel Outdoor taps Vistar Media as DOOH partner

September 25, 2025

Clear Channel Outdoor, an out-of-home media owner, has chosen Vistar Media, which provides solutions for OOH media, as a full-stack tech partner for its U.S.

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