DOOH Advertising News & Media

OOH advertising catching consumer attention across industries

May 5, 2025

Out-of-home advertising is grabbing attention across several industries with 70% of adults recall seeing ads and 83% took action after viewing the ads…

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ATM digital signage: 3 facts to consider

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Can ATMs and digital signage work together? Here are three facts to consider.

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SNA Displays video façade installed at Manhattan's 5 Times Square

May 2, 2025

Midtown Manhattan in New York is home to a new high-profile, multi-screen video façade providing DOOH advertising space.

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Clear Channel Outdoor Americas, USO team on military support DOOH campaign

May 1, 2025

Clear Channel Outdoor Americas and the United Service Organizations are working together again this May on a nationwide digital out-of-home media campaign that…

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Moving Walls teams with Cedara on sustainable initiative

May 1, 2025

Moving Walls has partnered with Cedara to provide carbon measurement and optimization capabilities to the DOOH advertising sector.

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Elevision teams with Viooh on smarter DOOH buying

May 1, 2025

Elevision, a UAE-based digital-out-of-home media company, has partnered with Viooh, a DOOH supply-side platform.

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Viooh, Captivate partner to expand DOOH advertising

April 29, 2025

Viooh, a DOOH supply-side platform, and Captivate, a DOOH video network, are partnering to expand DOOH advertising in North America office and luxury…

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Charlotte destination venue gets digital signage overhaul

April 28, 2025

Orange Barrel Media, an outdoor media company, has retrofitted several large-format digital displays in the Queen City Quarter area of Charlotte, North…

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Here comes virtual AR-powered digital signage

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital Signage Today editor Judy Mottl talks with Randy Marsden, CEO of Skidattl and his vision of virtual information, via AR-powered digital signage…

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Unibail-Rodamco-Westfield launches Westfield Rise

April 28, 2025

Unibail-Rodamco-Westfield has expanded Westfield Rise, the company's in-house media and experiential division, to the U.S.

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OAAA announces future leader delegates

April 25, 2025

The Out of Home Advertising Association of America has announced the 2025 Future Leaders Program delegates. The delegates are emerging professionals given an…

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Viooh takes 1st place in MarTech 50 ranking

April 24, 2025

Viooh, a global digital out of home supply side platform, took first place in this year's MarTech ranking.

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JCDecaux Sweden launches prDOOH offering

April 23, 2025

JCDecaux Sweden, part of the global JCDecaux network, has launched a programmatic digital out-of-home offering via a partnership with Viooh, a global digital…

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Viooh, Zoom Media UK team up on programmatic footprint in gyms, health clubs

April 22, 2025

Viooh and Zoom Media UK have partnered to expand programmatic DOOH across gyms and health clubs in the U.K.

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Clear Channel Outdoor debuts OOH ad displays via bus fleet

April 18, 2025

Clear Channel Outdoor has debuted large-scale, moving OOH ad displays via the PRU electric bus fleet in Chicago.

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Spectrio debuts RMN Gateway for monetizing digital touchpoints

April 16, 2025

Spectrio has debuted the RMN Gateway that can turn in-store digital signage screen into revenue-generating assets as it connects retailers to the broader…

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Moving Walls makes leadership additions in largest ad regions

April 16, 2025

Moving Walls, an OOH media enterprise software provider, has appointed Manson Chan, in China, and Nick Coston, in the U.S., to the company's global operations.

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Maximizing ad dollars in 2025: Why retailers must align marketing, finance and analytics

by Ben Dutter — Chief Strategy Officer, Power Digital

As digital ad spending continues to climb, the brands that embrace data-driven collaboration between marketing, finance and analytics will be best positioned…

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